This week's reads are packed with information, tools and resources to help your hotel thrive, no matter the size of your property - or your budget.
We start off by sharing a blog post on how independent hotels can compete with big chains. Next, we invite you to join us for a free webinar on how your hotel can best use mobile solutions to stand out from the competition.
We then delve into the latest news on the direct booking wars and finish off with an introduction to Bing's revamped hotel search results interface.
An Open Letter to Independent Hotels About Getting Ahead
In 2016, independent hotels produced 4.6% RevPAR growth while branded hotels only saw 2.6%. Guests are willing to pay independent hotel rates, and they like the style. But branded hotels still have higher occupancy rates and slightly higher average RevPAR. What can independent hotels do to compete against the chains’ built-in resources and hefty marketing budgets?
Free Webinar:"Building the perfect hotel tech stack"
In this webinar, learn how your hotel can differentiate itself with mobile solutions that are tailored to meeting new demands in a mobile-driven economy and enhance the guest experience from end-to-end. Executives from StayNTouch and Snapshot discuss:
- How the average consumer has changed since the introduction of the smartphone
- Enhancing the guest stay with increased mobile touch points
- How to simplify big data/information to better personalize the guest journey
- How equipping your staff with greater mobile access enhances the FOH/BOH relationship and thus, the guest experience
- Finding the right mobile solutions for your property
Save your Spot!
Hotels Reap More Profits But Aren’t Yet Winning the Direct Booking Wars
The Priceline Group has seen gross bookings across the group for the first quarter of 2017 hit a record $20.7 billion. The increase of 24% year-on-year is more than $400 million compared to the same period in 2016 and just under $300 million higher than the record quarter the group had between April and June last year.
Read on Skift
Bing Revamps Hotel Search Results With New Carousel
Bing has revamped the user interface of its hotel search results, adding a new carousel at the top of the page. The carousel lets you scroll through various options based on your query.