Analysis to Action: The Smart Way Independent Hotels Can Manage Distribution

November 16, 2017 Margaret Ady

You’ve surely heard before that the big brand investment in direct booking campaigns trickles down to independents (by way of travelers being more aware of the value of booking directly). Hotel brands have poured billions of dollars into direct booking campaigns, and a report by Hitwise in May of this year shows that for some of the major players, direct bookings are looking up. For everyone else, not so much. OTAs still achieved an almost 3% gain in market share, while hotels lost 3.87% (Skift).  So while ad campaigns may have paid off for the Wyndhams and Hiltons of the world, when it comes to smaller brands and independents, the battle for direct bookings is still raging.

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SnapShot and CS-Solution Join Forces to Provide First Class Hotel Analytics to Hoteliers in Vietnam

October 17, 2017 SnapShot Team

Berlin, Germany, October 17th, 2017 - SnapShot, leading provider of fully integrated applications for the hospitality industry, announced today that it has entered a partnership with Vietnamese PMS and Technology company CS-Solution. 

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The Value of Segments in Revenue Management +OTAs vs Hotels in Numbers

October 16, 2017 Marina Mitrashov

We have some great reads for you this week! First, a case study on the value of segmentation in revenue management from Right Revenue. Then, an infographic on OTAs vs. Hotels and breaking down the online booking to numbers and costs.

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