No More Spaghetti: Where Hotel Technology Must Go in 2017

January 13, 2017 Margaret Ady

A fly on the wall of a conversation about hotels and technology will almost invariably hear the word silos. How are technology silos holding us back, for instance? Data silos are a barrier in any organization, but this term doesn’t adequately convey the true mess that the hospitality finds itself in. The problem is that silos suggest order. Some logical grouping of like things. But this is hardly what we have in hospitality anymore.

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2017 Predictions: Emerging Trends in Hospitality & Technology

January 5, 2017 Margaret Ady

Did you know that “complexify” is a word? It means, not surprisingly, to make something more complicated. As a big believer in the value of big data, it’s hard to say this, but thus far it seems that data has mostly served to complexify hospitality. CRM data, PMS data, review data, guest acquisition data, marketing analytics… these moving pieces are a bit like a solar system without a sun to anchor them. They float around serving little purpose rather than working in unison toward a common goal. To give data some gravitational pull, we must de-complexify it (this one may not really be a word, but you get the drift). As we move through 2017, almost every trend that surrounds hospitality and technology will revolve around making data more accessible, integrated, and useful. Here are five ways we believe big data will evolve in 2017 to better serve the hospitality industry so that the industry can better serve guests. 

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2016 Year in Review: Hospitality & Travel Tech

December 22, 2016 SnapShot Team

2016 turned out to be a very exciting year for the hotel tech industry. Most of all, it was a year where new technology was finally widely discussed and speculated upon, and even introduced and tested. New tools like analytics, messaging, chatbots and the like are now being adopted by hotels around the world. We as an industry are moving quickly forward in improving and modernizing the tools and workflows we use everyday in running our hotels and in building hotel technology.

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