Hotel Data and Analytics News - August 2016

August 30, 2016 SnapShot Team

More data, less time. It applies to news as well. So every day, our content team here at SnapShot looks for, publishes, and/or curates articles that we think hoteliers can use when it comes to data and hotel analytics. We send out these articles in weekly newsletters showcasing the past week's best news in hotel tech, data, and analytics. But with so much to read and so little time it’s helpful to have a recap of the best content from the past month or so. So without further ado, here is our Monthly News Roundup! 

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Google Analytics for Hotels: Best Practices for Hotel Website Analytics

August 11, 2016 SnapShot Team

One of the most useful tools for a modern hotelier is website analytics. Not only can you figure out where your visitors are coming from (both in terms of location and referrals), but you can use it to design your sales funnel, and to set your marketing and e-commerce goals. All that's needed is a free web app that is by far the most popular website analytics tool: Google Analytics. What began as a website analytics company called Urchin was quickly bought up by Google in 2005. Since then, Google has built out the service to include many useful features. And because it is such a common choice for web analytics, no matter what happens to your website, what system you use, or agency you work with, Google Analytics just works. Today, Google Analytics is one of the indispensable tools for any modern hotelier or hotel marketer. 

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Your Hotel Data Checklist: Top Tips For Understanding Customers Through Data

August 9, 2016 Kevin O'Rourke


This post is brought to you in cooperation with SiteMinder and was written by Kevin O'Rourke,
Executive Vice President of Global Sales at SiteMinder. 

Our industry might be a "people" business first and foremost, but despite what anyone might try to tell you to the contrary, it's a "data" business, too. Take a look around your hotel and you’ll find that data is everywhere: Guests details, your occupancy levels, the revenue being driven by food and beverage, your online reviews and their ratings. The list goes on. 

In delivering the ultimate guest experience, there’s a lot of work needed. It’s work that centers on numbers and data. So how do you take quantitative and qualitative data and use it to understand your guests and your business? And perhaps more crucially, which key metrics should you be focused on when using the technology technology currently available to your hotel? In this article, we'll show you how to use your channel manager, your online booking engine, and your hotel website traffic to better attract and keep customers. 

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