How To Use Hotel Data

September 13, 2016 SnapShot Team

We're in the information age. There's no doubt about it. Yet, with all this data supposedly flying around us, it's hard to know just what to do with it. Even if your PMS is collecting all the right stats, you're on top of your web traffic and social media interactions, and you know what your comp set is up to, it can be hard to understand how to actually read the data. What does it mean? And more importantly how can you use it to make better decisions? 

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Understanding The Cloud: Pros and Cons of Cloud Computing for Hotels

September 6, 2016 Clay Bassford

It's an unfortunate truth that hotels are sometimes behind the curve when it comes to adopting the latest techology. This makes sense, as hoteliers are first and foremost focused on the human side of the business: taking care of guests. After all, it is called the hospitality industry. In the end, this delayed adoption of new tools can work in favor of hoteliers, as new tech is tested by other more adventurous users before being adopted by the wider hospitality industry. Yet, hoteliers who wait too long miss out on innovative new ways to increase guest satisfaction and revenue.  

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Hotel Data and Analytics News - August 2016

August 30, 2016 SnapShot Team

More data, less time. It applies to news as well. So every day, our content team here at SnapShot looks for, publishes, and/or curates articles that we think hoteliers can use when it comes to data and hotel analytics. We send out these articles in weekly newsletters showcasing the past week's best news in hotel tech, data, and analytics. But with so much to read and so little time it’s helpful to have a recap of the best content from the past month or so. For previous month's roundups, click here. 

So without further ado, here is our Monthly News Roundup! 

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SnapShot Analytics is the world’s first comprehensive hotel analytics tool. Everything you need in one place: PMS data, benchmarking, pricing, web analytics, TripAdvisor stats, and social media metrics. Dig as deep as you want, or keep it surface level for instantly actionable intelligence, and share it immediately with your team. 

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