When It Comes to Big Data Hoteliers Must Think Creatively

October 18, 2016 SnapShot Team

Recently our Head of Education was speaking to a hotelier about the best way to set up and use his new SnapShot Analytics dashboard. Their conversation started by the hotelier admitting, “OK this is great! But once I see the data, I’m not sure what to do with it.” He's not alone! Many hoteliers are looking for better ways to understand what's happening and what will most likely happen at their hotels. 

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Introducing: The Hotel Technology Index

October 13, 2016 Clay Bassford

 When a new team member joins SnapShot, our training includes educating new colleagues on the major concepts and terminology of our corner of the industry. Whether we came from the hospitality industry or from the tech space, there's always something new to learn. Afterall, we're an industry that is certainly well-versed in acronyms, complex business terminology, and quickly evolving technology. 

The most challenging part of the learning process is often in developing a comprehensive overview of the Hotel Tech space. Who are the players and in which areas do they specialize? What software and technology solutions are out there? What are key terms I should know so I can keep up with the hot industry trends of the moment? 

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Enterprise Data and the Future of Hospitality

October 6, 2016 Stefan Tweraser

In the hotel industry, there’s a longstanding tradition of leaders making decisions based on gut instinct. Whether it’s a general manager who’s been in the business for decades or a corporate executive who quickly climbed the ranks, hoteliers take pride in drawing from experience and expertise to make bold decisions and snap judgments. 

This may have been acceptable when there was little data to draw upon, but in the digital age virtually every department, at property level and enterprise level, holds vast amounts of data to help managers understand guests, increase efficiency, and guide strategic planning.  

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SnapShot Analytics is the world’s first comprehensive hotel analytics tool. Everything you need in one place: PMS data, benchmarking, pricing, web analytics, TripAdvisor stats, and social media metrics. Dig as deep as you want, or keep it surface level for instantly actionable intelligence, and share it immediately with your team. 

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