Weekly Reads 26.05.17

May 26, 2017 Marina Mitrashov

This week’s reads tackle some controversial topics. We are focusing on OTA’s and how to work with them instead of against them. We kick off with Fig Cakar’s article on 9 proven ways to make OTAs work for you. We then move on to some interesting insights and statistics on working with travel bloggers as a part of your marketing strategy. We also share a comprehensive analysis of user behavior on mobile for research and on desktop for booking. And we finish with an answer to the question, why does Europe have fewer direct bookings than the USA?

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Weekly Reads 19.05.2017

May 22, 2017 Marina Mitrashov

This week’s reads are full of insights on bookings. The latest report by eRevMax shows Booking.com as the leading source for hotel bookings in several European countries. We also have an in-depth article on attribution models and the secret ways guests discover your hotel. Meanwhile, TripAdvisor embraces online food delivery with its Grubhub integration - a move that raises questions as to the company's long term strategy. To finish off, we delve into the news that Airbnb will provide 3% of revenue generated from bookings in Mexico City to the city’s government.

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Weekly Reads 12.05.2017

May 15, 2017 Marina Mitrashov

This week's reads are packed with information, tools and resources to help your hotel thrive, no matter the size of your property - or your budget.

We start off by sharing a blog post on how independent hotels can compete with big chains. Next, we invite you to join us for a free webinar on how your hotel can best use mobile solutions to stand out from the competition.
We then delve into the latest news on the direct booking wars and finish off with an introduction to Bing's revamped hotel search results interface.
Happy reading!

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