Weekly Reads 15.09.2017

September 15, 2017 Marina Mitrashov

This week’s reads are divided between a deeper and critical look at PMS technology and suggested marketing improvements for your hotel.

A recent study on PMSs, their features, their interoperability and their security has confirmed an underlying trend: we operate on a "do as we have always done" basis. So how should you move your technology into the future? Our Head of Marketing, Margaret Ady has the answer.

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How To Keep The Heart Of Your Hotel Beating

September 13, 2017 Margaret Ady

Julia Child called the kitchen “the beating heart of the household.” Cooking is essential to our lives. Though we can get away with being disorganized in the kitchen, everything flows better when there is a clear, logical place for all of the tools and when you understand how they all work together because no one tool does everything on its own.

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Weekly Reads 07.09.2017

September 7, 2017 Marina Mitrashov

We have some great reads to kick off September. As a campaign manager, I’m always searching for new ways to improve my stats - Trivago used a personalized approach to hotel search that resulted in an 82% increase in click-throughs (CTR) by identifying whether a customer is a business or leisure traveler, whether they are looking for a room for a weekend jaunt or a week long vacation. 

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