Lasest Weekly Reads 21.09.17

September 21, 2017 Marina Mitrashov

We have some great reads for you this week. First, we explore the ultimate Hotel-OTA relationship and how hoteliers can find the distribution answer that is right for them in an interview with our co-founder, David Turnbull.

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Weekly Reads 15.09.2017

September 15, 2017 Marina Mitrashov

This week’s reads are divided between a deeper and critical look at PMS technology and suggested marketing improvements for your hotel.

A recent study on PMSs, their features, their interoperability and their security has confirmed an underlying trend: we operate on a "do as we have always done" basis. So how should you move your technology into the future? Our Head of Marketing, Margaret Ady has the answer.

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Weekly Reads 07.09.2017

September 7, 2017 Marina Mitrashov

We have some great reads to kick off September. As a campaign manager, I’m always searching for new ways to improve my stats - Trivago used a personalized approach to hotel search that resulted in an 82% increase in click-throughs (CTR) by identifying whether a customer is a business or leisure traveler, whether they are looking for a room for a weekend jaunt or a week long vacation. 

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