The Future of Hotel Technology Integrations & APIs, How TripAdvisor Ranks Hotels, and Mews Raises €6 Million in Funding

June 8, 2018 Kristina S. Park

Check out the industry reads we've put together for you this week!

At SnapShot, we believe in flexibility and openness when it comes to data and technology. I mean, we built the SnapShot Marketplace with the idea of allowing hotels of all sizes from all around the world with different property management systems to access the hotel applications we've created and that developers have placed onto our platform. In the first read, you can catch a glimpse of where the industry is now and where it's going in regards to hotel technology integrations and application programming interfaces (APIs). It's well-known in our industry that integrations between hospitality technology providers can be costly and time-consuming, but with the way hotel technology is progressing, open APIs are seemingly becoming more popular. Read the first article to see how some hospitality vendors are responding to the increase in demand for open APIs and integrations. (With a little shoutout to our CCO and co-founder, David Turnbull!) The second read focuses on how one property management system is expanding its cloud-based software. With a recent investment of €6 million from venture capital firm Notion, Mews plans to grow its business in new parts of the world and what do you know? They offer an open platform through APIs as well! While a hotel's choice in technology provider determines much of its operations and business strategy, there are also many external technologies that affect a hotel's success just the same. One major technology influencer is TripAdvisor, where customer reviews have the power to truly make or break a hotel based on its rankings. Want to know how TripAdvisor ranks hotels? The third read breaks down the review website's algorithm to demonstrate how TripAdvisor assesses hotels. If 95% of travelers are reading reviews before they book their trips, it's probably worth seeing how TripAdvisor ranks hotels and know what your hotel can do to improve its ranking.

Happy reading. 

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Data Shows Global Demand Growth for Airbnb, TripAdvisor, and Agoda, Marriott Wants to Sell You Everything, But the Plane Ticket, and The True Essence of Hotel Revenue Management

April 20, 2018 Kristina S. Park

Check out the industry reads we have for you this week!

Here at SnapShot we can't stress enough the importance of data. Data really says it all. According to the data in the first article, TripAdvisor, Airbnb, and Agoda are leading the way in the online travel sector through various strategies. TripAdvisor has adapted to new markets by analyzing traffic patterns and identifying areas of strength, Airbnb depends on brand awareness to drive growth, and Agoda has been focusing on entering new markets while holding onto their base. On top of announcing the revamped loyalty program for Marriott, the company has also relaunched their Moments marketplace. Not only is Marriott selling hotel rooms, but they're also offering car rentals, cruises, classes, shows, and local experiences to their guests. Read more about how they're expanding their scope in the travel market in our second read. Since hotel revenue management was introduced to the industry, hoteliers have integrated revenue management strategies into the core of their businesses. With more and more systems and technologies being developed specifically for revenue management, read number three highlights the exciting changes to come for the industry in the future of hotel revenue management.

Happy reading. 

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