How The Intelligent Use of Data Is A Source Of Competitive Advantage, Robotics In Hotel Operations, and Ctrip Teams With Hyatt In Flagship Store

June 1, 2018 Kristina S. Park

We have some exciting hospitality news for you this week!

We hate to say, "We told you so," but... we told you so. Data analytics is fundamental to the success of a business, big or small. In the travel industry, there is a gargantuan amount of data that is still being unused, which is why we got into the data business in the first place! In the first read, Travel Appeal highlights the competitive advantages of using data analytics to not only improve your hotel's business performance, but also enhance customer engagement. And in the world of hospitality, customer engagement is what we're after at the end of the day, so why wouldn't we want to use data to benefit both our hotels and our guests? Looking ahead into the not too distant future, hotel technology is already advancing to the next level: robotics. While robots aren't necessarily considered new technology, according to our second read, more hotels are adopting robotic technology into their daily operations. Read the second article to find out why 56% of consumers and hotel operators think robotic services will be more prevalent in hotels by 2025. Jumping back to the present, the battle continues to wage on between hotels and online travel agencies (OTAs). However, as the saying goes, "If you can't beat them, join them," which is exactly what Hyatt has done with Ctrip, the Chinese online travel services giant. Instead of fighting over online bookings, the two companies have collaborated on the launch of an online flagship store for Ctrip members to access Hyatt hotels. Read the third article to see how the companies plan to expand from the Greater China region to the rest of the world.

Happy reading. 

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Hospitality Security Strategies Through Social Media, Facebook Tells Travel Sector to Go Mobile, and Interconnectivity in Hotel Technology

May 24, 2018 Kristina Park

We have some great reads for you this week!

In a world where push notifications and message alerts are popping up on our phones and computers at every second, minute, and hour of the day, it's safe to say that we are continuously connected to the happenings all around the globe through technology. When it comes to the hospitality industry, it is crucial for a hotel to be just as connected. Hotels must be aware of any breaking news in order to ensure the safety of its guests, employees, and property. The first read demonstrates how hotels are now integrating social media data to gather information and improve their security operations with more immediate responses. Not only do hotels need to be connected for security reasons, but also for marketing purposes as well. In our second read, Facebook encourages the travel industry to prioritize mobile strategies to reach more guests as more than two billion messages are being exchanged between brands and people each month. With consumers spending more and more time on mobile, hotels should consider focusing on mobile to drive business growth. While technology is clearly essential for advancement in the hotel industry, there is still a technology deficit in the sector and the need for more interconnectivity within the market. The third article highlights the importance of integrations between hotel technology providers and how working together can improve innovation, efficiency, and profitability for the industry overall.

Happy reading. 

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Culture Trip Platform Raises $80 Million to Build OTA, Hotel Technology Success Means Connecting Solutions and Integrating Data, and Strong Outbound Tourism Demand from Traditional & Emerging Markets

April 27, 2018 Kristina S. Park

We've put together another list of interesting reads for you this week!

We've all heard of the major Online Travel Agencies (OTAs) like Expedia and Booking.com, and we all know Airbnb, but don't you love it when another player steps up to the plate and takes the industry by surprise? That is exactly what Culture Trip, an online magazine for travel content, just did. Raising $80 million in Series B funding, the travel media startup plans to get in the OTA game by launching an online travel booking function and introducing tours and activities to the mix, similar to Airbnb's Experiences offering. Read the first read to find out more about how Culture Trip is going to bring change to the industry. We know we talk about data a lot, but we're not the only ones! The second read we have for you this week highlights the importance of data to be successful in the hotel industry. Managing your data isn't as daunting as it appears if you effectively use hotel technology to connect your data with solutions. Read the second read to see how hotels can leverage data to their advantage. According to the UNWTO, the demand for international tourism proved to be strong in 2017, from both traditional and emerging markets. With China in the lead as the top tourism spender of 2017, many other emerging and advanced economies also fulled growth of spending on international tourism, which you can read more about in our third read.

Happy reading. 

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SnapShot is the first and largest hospitality independent data processing platform, 
helping both enterprise and individual hospitality organizations collect, harmonize and analyze your data to better manage your business.