How to Design a Good Hotel Website

May 9, 2015 SnapShot Team

For this first article in our new Hotel Marketing series, led by SnapShot CMO Martin Soler, we take a look at best practices for Hotel Web Design. Stay tuned for further Hotel Martketing do's and don'ts.

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Tame The Hotel Data

November 19, 2014 SnapShot Team

In our last blog post we had discussed why Big Data is not yet a concern for hoteliers. Instead the focus should be on taming the existing small data.

Demand Management

It is understandable that the growing distribution complexity and the increasingly challenging business environment has put hoteliers under pressure to optimize their hotel profitability, increase brand value and strengthen relationships with their customers.

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Beyond Big Data: Why Small Data Matters and What Your Hotel Can Do About It

October 24, 2014 SnapShot Team

Reading through hospitality publications about trends in hotel technology, one undoubtedly comes to conclusion that the biggest disruptive force to impact the industry in the coming years is Big Data. Anxiety and malaise start to creep in when confronted with questions like: What is your Big Data strategy? Or What are you doing to tackle Big Data? Although most of us have by now understood this nebulous buzz word (a LOT of data), what to really do with it and how to really go about Big Data remains unclear. Is it a problem of understanding the concept or the fact that, simply put, our industry is not yet ready for Big Data?

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