Hospitality Security Strategies Through Social Media, Facebook Tells Travel Sector to Go Mobile, and Interconnectivity in Hotel Technology

May 24, 2018 Kristina Park

We have some great reads for you this week!

In a world where push notifications and message alerts are popping up on our phones and computers at every second, minute, and hour of the day, it's safe to say that we are continuously connected to the happenings all around the globe through technology. When it comes to the hospitality industry, it is crucial for a hotel to be just as connected. Hotels must be aware of any breaking news in order to ensure the safety of its guests, employees, and property. The first read demonstrates how hotels are now integrating social media data to gather information and improve their security operations with more immediate responses. Not only do hotels need to be connected for security reasons, but also for marketing purposes as well. In our second read, Facebook encourages the travel industry to prioritize mobile strategies to reach more guests as more than two billion messages are being exchanged between brands and people each month. With consumers spending more and more time on mobile, hotels should consider focusing on mobile to drive business growth. While technology is clearly essential for advancement in the hotel industry, there is still a technology deficit in the sector and the need for more interconnectivity within the market. The third article highlights the importance of integrations between hotel technology providers and how working together can improve innovation, efficiency, and profitability for the industry overall.

Happy reading. 

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How Chatbots Can Drive Revenue, How To Attract Millennials To Your Hotel, and The Growth of Instagram Use By Travelers

May 18, 2018 Kristina S. Park

Check out the industry reads we collected for you this week!

"What time is checkout?" "Do you have a fitness center?" "Where can I find the nearest...?" The list of questions is endless when it comes to a guest's experience at a hotel. Luckily, hotels with chatbots can answer any and all frequently asked questions using the round-the-clock technology with very little manpower required. However, it shouldn't just stop there. Did you know that you can enable your chatbot technology to generate actual revenue? Instead of simply answering questions, our first read shows hoteliers how to take advantage of chatbot systems to better understand their guests and sell more services to them. It's a well known fact that millennials are a huge market for the hospitality industry. However, it's not as easy to capture this segment by using run-of-the-mill marketing tactics. As millennials have grown up with the Internet, it's crucial to identify the characteristics that set them apart from other generations in order to meet their technological standards. Hotelogix, a SnapShot partner, breaks down the steps to catering to millennials in five ways in our second read. Speaking of millennials, our final read shows how the power of millennials has affected the travel industry through social media. Since 2013, Instagram usage has grown by 375% in relation to travel. If you're not already on Instagram, perhaps you should consider it given the social media platform's newest update that allows businesses to add action buttons for users to reserve, book, or purchase items without exiting the app. If we haven't been able to convince you of the power of technology in the hospitality industry, perhaps that statistic alone will change your mind!

Happy reading. 

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