Revenue mistakes, GDPR and Booking.com as an agency

March 16, 2018 Denis Fortmann

We have some truly great reads for you this week!

Making revenue as a hotel is a complicated undertaking. Back in the day, revenue management meant opening and closing availability and rates. When Online Travel Agents entered the scene, the industry became obsessed with simple adjustments of rates. Today, the playing field is drastically more complex. In our first read we present you five common mistakes that you should avoid. The clock is ticking towards GDPR. Have you already worked out what this means for your hotel or hospitality business? Read number two explains where to pay attention. Have you wondered why you recently saw some flight-plus-hotel feature or car rental and hotel transfer add on on Booking.com website? In case you didn´t know, Booking.com is on the road to becoming a full service online travel agency. Read number three outlines their plan. 

Happy reading. 

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How To Find The Right Benchmarking KPIs For Your Hotel

November 17, 2016 Janel Clark

Let me ask you a question: Does achieving a budget mean you are a fantastic hotelier? Or does it just mean that you/ the general manager is skilled at creating achievable budgets? 

In 2008, just before the financial crisis hit, few hotels were able to achieve their budgets in the last months of that year. So did that mean the managers were all suddenly terrible at their jobs? No, of course not. So how do we evaluate the perfomance of hotel managers in the content of other managers and the larger markets? In other words, how do we find the right benchmarking KPIs for our hotel? 

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How to Set Up Hotel Segmentation: Tips on Modern Segmentation Strategies

July 14, 2016 Linda Girrbach

After our popular guide, How Hotels Can Determine the Right Pricing Strategy, our in-house Demand Management Consultant and Revenue Management jack-of-all-trades, Linda Girrbach, had to get in on the action. She wrote the following amazingly practical guide to developing a modern, effective segmentation strategy for a hotel. Because, let's be honest, most hotels struggle with segmentation. Thankfully, Linda is on your side and here to help!

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