Check out the industry reads we collected for you this week!
"What time is checkout?" "Do you have a fitness center?" "Where can I find the nearest...?" The list of questions is endless when it comes to a guest's experience at a hotel. Luckily, hotels with chatbots can answer any and all frequently asked questions using the round-the-clock technology with very little manpower required. However, it shouldn't just stop there. Did you know that you can enable your chatbot technology to generate actual revenue? Instead of simply answering questions, our first read shows hoteliers how to take advantage of chatbot systems to better understand their guests and sell more services to them. It's a well known fact that millennials are a huge market for the hospitality industry. However, it's not as easy to capture this segment by using run-of-the-mill marketing tactics. As millennials have grown up with the Internet, it's crucial to identify the characteristics that set them apart from other generations in order to meet their technological standards. Hotelogix, a SnapShot partner, breaks down the steps to catering to millennials in five ways in our second read. Speaking of millennials, our final read shows how the power of millennials has affected the travel industry through social media. Since 2013, Instagram usage has grown by 375% in relation to travel. If you're not already on Instagram, perhaps you should consider it given the social media platform's newest update that allows businesses to add action buttons for users to reserve, book, or purchase items without exiting the app. If we haven't been able to convince you of the power of technology in the hospitality industry, perhaps that statistic alone will change your mind!