The Future of Hotel Technology Integrations & APIs, How TripAdvisor Ranks Hotels, and Mews Raises €6 Million in Funding

June 8, 2018 Kristina S. Park

Check out the industry reads we've put together for you this week!

At SnapShot, we believe in flexibility and openness when it comes to data and technology. I mean, we built the SnapShot Marketplace with the idea of allowing hotels of all sizes from all around the world with different property management systems to access the hotel applications we've created and that developers have placed onto our platform. In the first read, you can catch a glimpse of where the industry is now and where it's going in regards to hotel technology integrations and application programming interfaces (APIs). It's well-known in our industry that integrations between hospitality technology providers can be costly and time-consuming, but with the way hotel technology is progressing, open APIs are seemingly becoming more popular. Read the first article to see how some hospitality vendors are responding to the increase in demand for open APIs and integrations. (With a little shoutout to our CCO and co-founder, David Turnbull!) The second read focuses on how one property management system is expanding its cloud-based software. With a recent investment of €6 million from venture capital firm Notion, Mews plans to grow its business in new parts of the world and what do you know? They offer an open platform through APIs as well! While a hotel's choice in technology provider determines much of its operations and business strategy, there are also many external technologies that affect a hotel's success just the same. One major technology influencer is TripAdvisor, where customer reviews have the power to truly make or break a hotel based on its rankings. Want to know how TripAdvisor ranks hotels? The third read breaks down the review website's algorithm to demonstrate how TripAdvisor assesses hotels. If 95% of travelers are reading reviews before they book their trips, it's probably worth seeing how TripAdvisor ranks hotels and know what your hotel can do to improve its ranking.

Happy reading. 

Read More

Accor to Acquire Mövenpick for $567 Million, Exploring Niche Markets in Hospitality, and 5 Signs It's Time to Change Your Hotel PMS

May 4, 2018 Kristina S. Park

Check out the reads we've collected for you this week!

There's excitement in the air for the hospitality industry this week! AccorHotels has had a busy few years in terms of acquisitions (remember when they purchased Fairmont Raffles Hotels International in 2016 for $2.7 billion USD?). Most recently, the company has announced that they are purchasing the Swiss-based Mövenpick Group for $567 million USD. Not only does this acquisition allow Accor to add 84 hotels with a strong presence in Europe and the Middle East to its portfolio, but it also solidifies the company's move into the luxury sphere of hotels. AccorHotels clearly means business as they pursue a leading role in the luxury hospitality, which you can read about in our first read. In this world of big hospitality players and online travel platforms, you would think it's nearly impossible for smaller players to have a chance. In our second read, see how hotels, big or small, can go after opportunities in the niche markets in hospitality. There's something out there for everyone - think wizard-themed hotels and guitar room service. Last but not least, hotel technology continues to play a major role in the industry, particularly when it comes to property management systems. Without an up-to-date PMS, it's difficult for a hotel to compete with continuously changing technology and an evolving industry. The third article highlights five signs that it may be time for your hotel to switch its PMS option. Plus, then you can access amazing industry-leading applications like the ones listed on the SnapShot Marketplace if you're using one of the many integrated PMS versions! (hint, hint) 

Happy reading. 

Read More

Booking.com Leads The Way in Accommodations Listings, Visual Content Themes in Hospitality Marketing in 2018, and Sabre Launches Property Management System

April 16, 2018 Kristina S. Park

We have a great selection of reads for you this week!

The inventory arms race has started and Booking.com is in the lead with over 5 million listings on its website, while Airbnb trails closely behind with 4.85 million. Although Airbnb claims they will reach the 5 million mark by the end of June, keep in mind that Booking.com's statistics only include "nontraditional listings" of homes, apartments, and other unique rentals. When adding in their hotel listings, Booking.com has over 27 million listings on its platform. Read the first article to see why it's not just a numbers game and how Airbnb is planning to compete with the OTA giant. Marketing methods have evolved over the years and as digital marketing becomes more and more prevalent, its crucial for hospitality marketers to create relevant visual content. Our second article provides tips for marketers in the hospitality industry on how to directly reach its audience through various apps and social media channels. Property management systems are the backbone of a hotel's operations and Oracle Hospitality has been an industry leader, particularly for upscale hotels. However, now entering the competition is Sabre with its newly launched SynXis Property Hub, a cloud-based property management system. Read the third article to see how Sabre plans to shake up the property management system market.

Happy reading. 

Read More
blog advert thing.png

 

 

Let's talk

Hospitality's Data Platform

Collect. Harmonize. Analyze.

 

SnapShot is the first and largest hospitality independent data processing platform, 
helping both enterprise and individual hospitality organizations collect, harmonize and analyze your data to better manage your business.