How The Intelligent Use of Data Is A Source Of Competitive Advantage, Robotics In Hotel Operations, and Ctrip Teams With Hyatt In Flagship Store

June 1, 2018 Kristina S. Park

We have some exciting hospitality news for you this week!

We hate to say, "We told you so," but... we told you so. Data analytics is fundamental to the success of a business, big or small. In the travel industry, there is a gargantuan amount of data that is still being unused, which is why we got into the data business in the first place! In the first read, Travel Appeal highlights the competitive advantages of using data analytics to not only improve your hotel's business performance, but also enhance customer engagement. And in the world of hospitality, customer engagement is what we're after at the end of the day, so why wouldn't we want to use data to benefit both our hotels and our guests? Looking ahead into the not too distant future, hotel technology is already advancing to the next level: robotics. While robots aren't necessarily considered new technology, according to our second read, more hotels are adopting robotic technology into their daily operations. Read the second article to find out why 56% of consumers and hotel operators think robotic services will be more prevalent in hotels by 2025. Jumping back to the present, the battle continues to wage on between hotels and online travel agencies (OTAs). However, as the saying goes, "If you can't beat them, join them," which is exactly what Hyatt has done with Ctrip, the Chinese online travel services giant. Instead of fighting over online bookings, the two companies have collaborated on the launch of an online flagship store for Ctrip members to access Hyatt hotels. Read the third article to see how the companies plan to expand from the Greater China region to the rest of the world.

Happy reading. 

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Culture Trip Platform Raises $80 Million to Build OTA, Hotel Technology Success Means Connecting Solutions and Integrating Data, and Strong Outbound Tourism Demand from Traditional & Emerging Markets

April 27, 2018 Kristina S. Park

We've put together another list of interesting reads for you this week!

We've all heard of the major Online Travel Agencies (OTAs) like Expedia and Booking.com, and we all know Airbnb, but don't you love it when another player steps up to the plate and takes the industry by surprise? That is exactly what Culture Trip, an online magazine for travel content, just did. Raising $80 million in Series B funding, the travel media startup plans to get in the OTA game by launching an online travel booking function and introducing tours and activities to the mix, similar to Airbnb's Experiences offering. Read the first read to find out more about how Culture Trip is going to bring change to the industry. We know we talk about data a lot, but we're not the only ones! The second read we have for you this week highlights the importance of data to be successful in the hotel industry. Managing your data isn't as daunting as it appears if you effectively use hotel technology to connect your data with solutions. Read the second read to see how hotels can leverage data to their advantage. According to the UNWTO, the demand for international tourism proved to be strong in 2017, from both traditional and emerging markets. With China in the lead as the top tourism spender of 2017, many other emerging and advanced economies also fulled growth of spending on international tourism, which you can read more about in our third read.

Happy reading. 

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Data Shows Global Demand Growth for Airbnb, TripAdvisor, and Agoda, Marriott Wants to Sell You Everything, But the Plane Ticket, and The True Essence of Hotel Revenue Management

April 20, 2018 Kristina S. Park

Check out the industry reads we have for you this week!

Here at SnapShot we can't stress enough the importance of data. Data really says it all. According to the data in the first article, TripAdvisor, Airbnb, and Agoda are leading the way in the online travel sector through various strategies. TripAdvisor has adapted to new markets by analyzing traffic patterns and identifying areas of strength, Airbnb depends on brand awareness to drive growth, and Agoda has been focusing on entering new markets while holding onto their base. On top of announcing the revamped loyalty program for Marriott, the company has also relaunched their Moments marketplace. Not only is Marriott selling hotel rooms, but they're also offering car rentals, cruises, classes, shows, and local experiences to their guests. Read more about how they're expanding their scope in the travel market in our second read. Since hotel revenue management was introduced to the industry, hoteliers have integrated revenue management strategies into the core of their businesses. With more and more systems and technologies being developed specifically for revenue management, read number three highlights the exciting changes to come for the industry in the future of hotel revenue management.

Happy reading. 

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SnapShot is the first and largest hospitality independent data processing platform, 
helping both enterprise and individual hospitality organizations collect, harmonize and analyze your data to better manage your business.