Culture Trip Platform Raises $80 Million to Build OTA, Hotel Technology Success Means Connecting Solutions and Integrating Data, and Strong Outbound Tourism Demand from Traditional & Emerging Markets

April 27, 2018 Kristina S. Park

We've put together another list of interesting reads for you this week!

We've all heard of the major Online Travel Agencies (OTAs) like Expedia and Booking.com, and we all know Airbnb, but don't you love it when another player steps up to the plate and takes the industry by surprise? That is exactly what Culture Trip, an online magazine for travel content, just did. Raising $80 million in Series B funding, the travel media startup plans to get in the OTA game by launching an online travel booking function and introducing tours and activities to the mix, similar to Airbnb's Experiences offering. Read the first read to find out more about how Culture Trip is going to bring change to the industry. We know we talk about data a lot, but we're not the only ones! The second read we have for you this week highlights the importance of data to be successful in the hotel industry. Managing your data isn't as daunting as it appears if you effectively use hotel technology to connect your data with solutions. Read the second read to see how hotels can leverage data to their advantage. According to the UNWTO, the demand for international tourism proved to be strong in 2017, from both traditional and emerging markets. With China in the lead as the top tourism spender of 2017, many other emerging and advanced economies also fulled growth of spending on international tourism, which you can read more about in our third read.

Happy reading. 

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Data Shows Global Demand Growth for Airbnb, TripAdvisor, and Agoda, Marriott Wants to Sell You Everything, But the Plane Ticket, and The True Essence of Hotel Revenue Management

April 20, 2018 Kristina S. Park

Check out the industry reads we have for you this week!

Here at SnapShot we can't stress enough the importance of data. Data really says it all. According to the data in the first article, TripAdvisor, Airbnb, and Agoda are leading the way in the online travel sector through various strategies. TripAdvisor has adapted to new markets by analyzing traffic patterns and identifying areas of strength, Airbnb depends on brand awareness to drive growth, and Agoda has been focusing on entering new markets while holding onto their base. On top of announcing the revamped loyalty program for Marriott, the company has also relaunched their Moments marketplace. Not only is Marriott selling hotel rooms, but they're also offering car rentals, cruises, classes, shows, and local experiences to their guests. Read more about how they're expanding their scope in the travel market in our second read. Since hotel revenue management was introduced to the industry, hoteliers have integrated revenue management strategies into the core of their businesses. With more and more systems and technologies being developed specifically for revenue management, read number three highlights the exciting changes to come for the industry in the future of hotel revenue management.

Happy reading. 

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Booking.com Leads The Way in Accommodations Listings, Visual Content Themes in Hospitality Marketing in 2018, and Sabre Launches Property Management System

April 16, 2018 Kristina S. Park

We have a great selection of reads for you this week!

The inventory arms race has started and Booking.com is in the lead with over 5 million listings on its website, while Airbnb trails closely behind with 4.85 million. Although Airbnb claims they will reach the 5 million mark by the end of June, keep in mind that Booking.com's statistics only include "nontraditional listings" of homes, apartments, and other unique rentals. When adding in their hotel listings, Booking.com has over 27 million listings on its platform. Read the first article to see why it's not just a numbers game and how Airbnb is planning to compete with the OTA giant. Marketing methods have evolved over the years and as digital marketing becomes more and more prevalent, its crucial for hospitality marketers to create relevant visual content. Our second article provides tips for marketers in the hospitality industry on how to directly reach its audience through various apps and social media channels. Property management systems are the backbone of a hotel's operations and Oracle Hospitality has been an industry leader, particularly for upscale hotels. However, now entering the competition is Sabre with its newly launched SynXis Property Hub, a cloud-based property management system. Read the third article to see how Sabre plans to shake up the property management system market.

Happy reading. 

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