The Future of Hotel Technology Integrations & APIs, How TripAdvisor Ranks Hotels, and Mews Raises €6 Million in Funding

June 8, 2018 Kristina S. Park

Check out the industry reads we've put together for you this week!

At SnapShot, we believe in flexibility and openness when it comes to data and technology. I mean, we built the SnapShot Marketplace with the idea of allowing hotels of all sizes from all around the world with different property management systems to access the hotel applications we've created and that developers have placed onto our platform. In the first read, you can catch a glimpse of where the industry is now and where it's going in regards to hotel technology integrations and application programming interfaces (APIs). It's well-known in our industry that integrations between hospitality technology providers can be costly and time-consuming, but with the way hotel technology is progressing, open APIs are seemingly becoming more popular. Read the first article to see how some hospitality vendors are responding to the increase in demand for open APIs and integrations. (With a little shoutout to our CCO and co-founder, David Turnbull!) The second read focuses on how one property management system is expanding its cloud-based software. With a recent investment of €6 million from venture capital firm Notion, Mews plans to grow its business in new parts of the world and what do you know? They offer an open platform through APIs as well! While a hotel's choice in technology provider determines much of its operations and business strategy, there are also many external technologies that affect a hotel's success just the same. One major technology influencer is TripAdvisor, where customer reviews have the power to truly make or break a hotel based on its rankings. Want to know how TripAdvisor ranks hotels? The third read breaks down the review website's algorithm to demonstrate how TripAdvisor assesses hotels. If 95% of travelers are reading reviews before they book their trips, it's probably worth seeing how TripAdvisor ranks hotels and know what your hotel can do to improve its ranking.

Happy reading. 

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The Hotel Distribution Technology Chart: 2017

December 15, 2016 SnapShot Team

It's been over a year since we published the original Hotel Distribution Technology Chart, and a lot has changed in the hotel tech industry since then. Many have written to us asking to be included in "V2" or offered suggestions on how we could improve upon the chart. So we made a few big updates to it: We added a new ring to the chart called "Optimizing," which is what happens after you've reached hotel guests. This Optimizing section includes analytics, guest relations, and other software that hotels can and should use to optimize the distribution after the guest has stayed at the hotel. 

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Choosing The Right Hotel Tech: Why You Need an Open Stack Solution

November 29, 2016 Martin Soler

The amount of software that hotels use is increasing every year. Not all of it is necessary, but some of these tools are of course extremely useful. And as the industry continues to utilize more digital tools and the internet, those who don't adopt the major tools or channels will get left in the dust. To stay competitive hotels need more tools to better understand their guests and improve service. Today it's a competitive advantage, tomorrow, not having them is a disadvantage. 

Tools like our analytics dashboard are part of a new category of hotel tech, evolved from revenue-management oriented analytics into a broad reporting solution that many departments or managers can use. But these hospitality-centric analytics tools didn't exist a few years ago so a some hotels have understandably asked us, "Why do I need it now?" Well, the short answer is, the more you know now, the faster you'll be able to adjust pricing, services, and react to the market. And anyone who has daily access to high quality information (through analytics apps or elsewhere) will remain competitive. Eventually, those who don't will be left behind as the industry evolves. 

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