At SnapShot, we believe the value of data is so great that we couldn't resist translating our Data Usage Phases in Hospitality Industry Article in German for our German speak audience. We hope you enjoy!

Daten stellen beim Betrieb eines Hotels ein wichtiges Instrument dar und werden in große und kleine Datenmengen sowie in strukturierte und unstrukturierte Daten unterteilt. Aufgrund des Einsatzes von PMS, POS-Systemen, Bewertungs-Plattformen für Gäste, OTAs, Prognose- und Budgetierungstools usw. werden täglich so viele Daten produziert und empfangen, dass alle zukünftigen Technologien mit Sicherheit auf Daten und Integrationen angewiesen sein werden. 

Data is a critical tool to a hotel’s operations and is broken down into big data, small data, structured data, and unstructured data. Since hotels use various systems, including PMS, POS systems, guest reputation platforms, OTAs, forecast and budgeting tools, and so on, there is an enormous amount of data being produced and received daily. Add to that, hotel groups and chains who have similar data per property and sometimes use the same or different systems based on location or because they were historically set up that way. With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and integrations.

As seen in our previous article about application program interfaces, or APIs, are the “backbone of any digital network of programs. They are how we connect the various hospitality software, applications, and programs that keep our hotel operations running on a daily basis.”

Given the increasing amounts of hotel technologies being created by various vendors and utilized in the hospitality industry, integrations between the numerous software and programs in a hotel are becoming of paramount importance. Without APIs to break down the barriers between different systems, what is the point of purchasing and installing all of this hotel technology if they cannot even connect to each other?