Translating Big Data into Bigger Guest Value

March 24, 2016 SnapShot Team

The hospitality industry is sometimes known for playing catch up with other sectors when it comes to new trends in technology, and none more so than the concept of “Big Data”. Hoteliers are usually more concerned with delivering great experiences for their guests, which means ensuring guest satisfaction, service delivery, great food, an appropriate atmosphere and so on. As such, “Big Data” is understandable a long way from their thoughts.

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Why Big Data Will Transform Hospitality

March 18, 2016 SnapShot Team

The hospitality industry is ripe for transformation. One driven by the massive quantities of data already being collected by everyone from the mom-and-pops to the Hiltons of the world. Just look at all the companies that were working on solving "the hotel data problem" at ITB this year. Yet there are still huge obstacles to overcome before the revolution can get underway. 

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ITB Berlin 2016: Addressing The Hotel Data Problem

March 16, 2016 Clay Bassford

ITB is always an exciting, near-overwhelming experience. As one of the largest hospitality and travel events, it draws people from all over the world to showcase their businesses, meet old colleagues and new friends in the industry, and pitch their services, wares, and solutions to the rest of the hospitality industry. 

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