Hotel Tech Insiders: Stardekk

June 8, 2016 Clay Bassford

This week we're introducing a new series: SnapShot's Hotel Tech Insiders, where we chat with thought leaders and forward thinkers in hospitality about how they view hotel technology, data, and how that informs their businesses. So whether we're chatting with a GM at a boutique hotel, a PMS provider, or a hotel marketer, you're in for some interesting insight. 

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The Hotel Data Types Chart

May 26, 2016 SnapShot Team

"Data" is an intimidating word for many people. And "Big Data" continues to be a hot topic for many industries, hospitality included. But what do these terms actually mean? Why should hotels even care about their data in the first place? Because data is really just information– information that is the backbone of good business intelligence.

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How Hotels Can Use Technology To Better Understand and Serve Guests

May 19, 2016 David Turnbull

Our COO and co-founder, David Turnbull, has lead a Demand Management MOOC (Massive Open Online Course) for some time now, and has received quite a lot of acclaim from students and industry experts. So we asked David to take what he teaches in the MOOC and expand upon it here. In part one of our introduction to Demand Management, David explains the basics of hotel Demand Management and how hotels can use this management strategy (it's more of a philosophy, really) to use tech to better understand and, of course, better serve their guests. Read part one of David's introduction to Demand Management below. 

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