2015 in Review: Hotel Industry Trends, Digital Hotel Marketing and Revenue Management

December 23, 2015 Martin Soler


Every year hotelmarketing.com publishes a review of the most read articles in the past year. Going through the list is somewhat of a treasure trove for hotel marketers and revenue managers. It may not predict future trends but it certainly helps us understand what the industry is focusing on and how we might strategically react.

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Real-Time Education is Transforming The Hospitality Industry

December 9, 2015 SnapShot Team

The global hospitality industry will generate some $550 billion in 2016, according to Statista. Anyone hoping to join this booming industry will most likely do so via the traditional hospitality school system. And yet, not everyone considering a career in hospitality is ready to commit years to years of schooling. Front desk staff, even those in sales or I.T. are much more likely to test the waters to see if the industry is a great fit. Or maybe they need to brush up on current industry trends. MOOCs, Massive Open Online Courses, offer a much-needed respite from the stale and slow-to-adapt hospitality education system.

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The Analytics of Business Travel

July 29, 2015 SnapShot Team

Today's business traveler offers hoteliers great new opportunities for increasing bookings. As this resurgent class of travelers demands for new and better ways to book their stays, only the totally engaged properties will be able to capitalize. While some big hotel brands keep business travelers loyal to their brands successfully, the competition is ramping up with services like Airbnb Business Travel. The challenge is to identify business travelers and their needs unerringly and timely.

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