The Hotel Data Types Chart

May 26, 2016 SnapShot Team

"Data" is an intimidating word for many people. And "Big Data" continues to be a hot topic for many industries, hospitality included. But what do these terms actually mean? Why should hotels even care about their data in the first place? Because data is really just information– information that is the backbone of good business intelligence.

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How Hotels Can Use Technology To Better Understand and Serve Guests

May 19, 2016 David Turnbull

Our COO and co-founder, David Turnbull, has lead a Demand Management MOOC (Massive Open Online Course) for some time now, and has received quite a lot of acclaim from students and industry experts. So we asked David to take what he teaches in the MOOC and expand upon it here. In part one of our introduction to Demand Management, David explains the basics of hotel Demand Management and how hotels can use this management strategy (it's more of a philosophy, really) to use tech to better understand and, of course, better serve their guests. Read part one of David's introduction to Demand Management below. 

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Social Media for Hotels: Best Practices For Getting Started

January 6, 2016 SnapShot Team


Much of online marketing for hotels today is wrapped up in a race for visibility. If a potential customer sees you, the thinking goes, they're far more likely to book with you. Fortunately, social media offers a number of ways to get yourself in front of customers. It simply takes some knowhow and a bit of trial and error. Well, we have the knowhow covered below, so give it a read and get to work figuring out what works best for your hotel. 

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Hospitality's Data Platform

Collect. Harmonize. Analyze.

 

SnapShot is the first and largest hospitality independent data processing platform, 
helping both enterprise and individual hospitality organizations collect, harmonize and analyze your data to better manage your business.