Real-Time Education is Transforming The Hospitality Industry

December 9, 2015 SnapShot Team

The global hospitality industry will generate some $550 billion in 2016, according to Statista. Anyone hoping to join this booming industry will most likely do so via the traditional hospitality school system. And yet, not everyone considering a career in hospitality is ready to commit years to years of schooling. Front desk staff, even those in sales or I.T. are much more likely to test the waters to see if the industry is a great fit. Or maybe they need to brush up on current industry trends. MOOCs, Massive Open Online Courses, offer a much-needed respite from the stale and slow-to-adapt hospitality education system.

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The Analytics of Business Travel

July 29, 2015 SnapShot Team

Today's business traveler offers hoteliers great new opportunities for increasing bookings. As this resurgent class of travelers demands for new and better ways to book their stays, only the totally engaged properties will be able to capitalize. While some big hotel brands keep business travelers loyal to their brands successfully, the competition is ramping up with services like Airbnb Business Travel. The challenge is to identify business travelers and their needs unerringly and timely.

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The Moment of Truth: How to Covert Visitors to Your Hotel Website

May 27, 2015 Martin Soler

In this third article in our Hotel Marketing series, led by SnapShot CMO Martin Soler, we take a look at the Moment of Truth Strategy in understanding how to convert your hotel website's visitors into buyers. Stay tuned for further Hotel Marketing do's and don'ts.

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