Marriott Plans to Cut OTA Commission Costs, Digital Marketing Trends for Hospitality in 2018, and Airbnb Plus' Risky Bet in Homesharing

April 6, 2018 Kristina S. Park

Check out the great reads we put together for you this week! 

OTAs and hotel chains are at it again, and this time Marriott's CEO Arne Sorenson plans to lower the commissions it pays to online travel agencies - starting with Expedia Group Inc. Read how Marriott plans to renegotiate with OTAs in the upcoming negotiations, which will be the first ones since the company's merger with Starwood Hotels in late 2016. Digital travel sales are expected to reach $198 billion USD in 2018. Thanks to MDG Advertising, we can easily see the top five trends to look out for this year in the eye-catching infographic they created highlighting the digital trends for hospitality marketing in 2018. From the importance of smartphones, desktops, and search engines to creating valuable visual content and loyalty programs, check out the second read's infographic to learn more about what hoteliers need to be aware of in 2018. In early 2018, Airbnb announced their plan to launch "Airbnb Plus," which provides users with homes that have been verified by the company through a 100-point checklist for home inspection and professional photography session. With such a bold plan to essentially commercialize Airbnb's strategy, Skift analyzes the new program's details and outlines the many risks that potentially could arise for the company, which you can find in the third read.

Happy reading. 

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Is More Really More? The Question We're Not Asking Hotel Guests

August 24, 2017 Margaret Ady

NB:This article originally appeared in Global Hotel Network as part of GHN's Perspectives column

I recently asked the internet that perennial hotel question: What do guests want? And I was met with the same old list as always. Guests want free breakfast. Guests want WiFi. Then there are more recent entrants, like guests want mobile check-in. And, recently, Oracle determined that guests want new technologies but only if it makes them feel they have more control and only if it’s balanced with personal service (Forbes).

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The Hotel Data Types Chart

May 26, 2016 SnapShot Team

"Data" is an intimidating word for many people. And "Big Data" continues to be a hot topic for many industries, hospitality included. But what do these terms actually mean? Why should hotels even care about their data in the first place? Because data is really just information– information that is the backbone of good business intelligence.

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