2015 in Review: Hotel Industry Trends, Digital Hotel Marketing and Revenue Management

December 23, 2015 Martin Soler


Every year hotelmarketing.com publishes a review of the most read articles in the past year. Going through the list is somewhat of a treasure trove for hotel marketers and revenue managers. It may not predict future trends but it certainly helps us understand what the industry is focusing on and how we might strategically react.

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Understanding the Basics of Hotel Revenue Management

November 16, 2015 SnapShot Team

We’re offering a “Demand Management” online course through Coursera, in partnership with ESSEC business school and Duetto. The course offers a deep look at Asset Management, Demand Generation, Online Marketing, and Revenue Management- each segment lead by industry experts.

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European Travel Trends: An Infographic

October 26, 2015 SnapShot Team

There’s a lot of data out there.

Think about it: Every day, 2.5 quintillion bytes of data is created. In fact, 90% of all data in the world was created in the last two years.* But just because we have this amazing quantity of data doesn’t mean we automatically know more. We still need to make sense of data in useful and meaningful ways. We need top-level, understandable takeaways.

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