The Hotel Data Types Chart

May 26, 2016 SnapShot Team

"Data" is an intimidating word for many people. And "Big Data" continues to be a hot topic for many industries, hospitality included. But what do these terms actually mean? Why should hotels even care about their data in the first place? Because data is really just information– information that is the backbone of good business intelligence.

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The Future is Now: Lennert De Jong on Predictive Analytics for Hotels

April 12, 2016 SnapShot Team

It seems like a common point of discussion nowadays: big data's growing importance in the hospitality industry. And the opportunities it affords hoteliers willing to try something new are huge. But where to start? And what does a tech and data-enabled hotelier even look like? Easier said than done, right? 

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Why Big Data Will Transform Hospitality

March 18, 2016 SnapShot Team

The hospitality industry is ripe for transformation. One driven by the massive quantities of data already being collected by everyone from the mom-and-pops to the Hiltons of the world. Just look at all the companies that were working on solving "the hotel data problem" at ITB this year. Yet there are still huge obstacles to overcome before the revolution can get underway. 

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