I hope that you are well rested after the long weekend! First off, you're invited to a webinar by leading hotel tech companies on building the perfect tech stack for your property. Next, of course, we cover the biggest story of the week – the American Hotel and Lodging Association's fight against Airbnb rages on. Also, Trivago bring us interesting insights on trends in user search behavior and preferences in the U.S. for the first quarter of 2017. 

Happy Easter and Passover! Here are my top reads to kick off the long weekend. We interviewed Robert van Vliet on successful online marketing strategies for hotels. Is your hotel ignoring revenue opportunities that locals could provide? Read onto see how hotels drive revenue through memberships for locals.

In this week’s reads, we are tackling the big issues head on, starting with whether or not hotel software can be as easy to manage as your smartphone? We continue by sharpening up your Cost-Per-Click skills to drive bookings to your hotel. Moving on, we cover Google’s first experimental travel product: sales of flight and hotel packages. We then finish off with a discussion on whether joining the Booking Genius program is the best strategy for your hotel.