Marriott Plans to Cut OTA Commission Costs, Digital Marketing Trends for Hospitality in 2018, and Airbnb Plus' Risky Bet in Homesharing

April 6, 2018 Kristina S. Park

Check out the great reads we put together for you this week! 

OTAs and hotel chains are at it again, and this time Marriott's CEO Arne Sorenson plans to lower the commissions it pays to online travel agencies - starting with Expedia Group Inc. Read how Marriott plans to renegotiate with OTAs in the upcoming negotiations, which will be the first ones since the company's merger with Starwood Hotels in late 2016. Digital travel sales are expected to reach $198 billion USD in 2018. Thanks to MDG Advertising, we can easily see the top five trends to look out for this year in the eye-catching infographic they created highlighting the digital trends for hospitality marketing in 2018. From the importance of smartphones, desktops, and search engines to creating valuable visual content and loyalty programs, check out the second read's infographic to learn more about what hoteliers need to be aware of in 2018. In early 2018, Airbnb announced their plan to launch "Airbnb Plus," which provides users with homes that have been verified by the company through a 100-point checklist for home inspection and professional photography session. With such a bold plan to essentially commercialize Airbnb's strategy, Skift analyzes the new program's details and outlines the many risks that potentially could arise for the company, which you can find in the third read.

Happy reading. 

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Putting an End to Silos: How To Wow with Integrated Technology

December 15, 2017 Margaret Ady

A fly on the wall of a conversation about hotels and technology will almost invariably hear the word silos. How technology silos are holding us back, for instance. Data silos are a barrier in any organization, but this term doesn’t adequately convey the true mess that the hospitality finds itself in. The problem is that silos suggest order. Some logical grouping of like things. But this is hardly what we have in hospitality anymore.

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Hospitality Industry Weekly Reads 26.05.17

May 26, 2017 Marina Mitrashov

This week’s reads tackle some controversial topics. We are focusing on OTA’s and how to work with them instead of against them. We kick off with Fig Cakar’s article on 9 proven ways to make OTAs work for you. We then move on to some interesting insights and statistics on working with travel bloggers as a part of your marketing strategy. We also share a comprehensive analysis of user behavior on mobile for research and on desktop for booking. And we finish with an answer to the question, why does Europe have fewer direct bookings than the USA?

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