Putting an End to Silos: How To Wow with Integrated Technology

December 15, 2017 Margaret Ady

A fly on the wall of a conversation about hotels and technology will almost invariably hear the word silos. How technology silos are holding us back, for instance. Data silos are a barrier in any organization, but this term doesn’t adequately convey the true mess that the hospitality finds itself in. The problem is that silos suggest order. Some logical grouping of like things. But this is hardly what we have in hospitality anymore.

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Hospitality Industry Weekly Reads 26.05.17

May 26, 2017 Marina Mitrashov

This week’s reads tackle some controversial topics. We are focusing on OTA’s and how to work with them instead of against them. We kick off with Fig Cakar’s article on 9 proven ways to make OTAs work for you. We then move on to some interesting insights and statistics on working with travel bloggers as a part of your marketing strategy. We also share a comprehensive analysis of user behavior on mobile for research and on desktop for booking. And we finish with an answer to the question, why does Europe have fewer direct bookings than the USA?

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Hospitality Industry Weekly Reads 19.05.2017

May 22, 2017 Marina Mitrashov

This week’s reads are full of insights on bookings. The latest report by eRevMax shows Booking.com as the leading source for hotel bookings in several European countries. We also have an in-depth article on attribution models and the secret ways guests discover your hotel. Meanwhile, TripAdvisor embraces online food delivery with its Grubhub integration - a move that raises questions as to the company's long term strategy. To finish off, we delve into the news that Airbnb will provide 3% of revenue generated from bookings in Mexico City to the city’s government.

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