Accor to Acquire Mövenpick for $567 Million, Exploring Niche Markets in Hospitality, and 5 Signs It's Time to Change Your Hotel PMS

May 4, 2018 Kristina S. Park

Check out the reads we've collected for you this week!

There's excitement in the air for the hospitality industry this week! AccorHotels has had a busy few years in terms of acquisitions (remember when they purchased Fairmont Raffles Hotels International in 2016 for $2.7 billion USD?). Most recently, the company has announced that they are purchasing the Swiss-based Mövenpick Group for $567 million USD. Not only does this acquisition allow Accor to add 84 hotels with a strong presence in Europe and the Middle East to its portfolio, but it also solidifies the company's move into the luxury sphere of hotels. AccorHotels clearly means business as they pursue a leading role in the luxury hospitality, which you can read about in our first read. In this world of big hospitality players and online travel platforms, you would think it's nearly impossible for smaller players to have a chance. In our second read, see how hotels, big or small, can go after opportunities in the niche markets in hospitality. There's something out there for everyone - think wizard-themed hotels and guitar room service. Last but not least, hotel technology continues to play a major role in the industry, particularly when it comes to property management systems. Without an up-to-date PMS, it's difficult for a hotel to compete with continuously changing technology and an evolving industry. The third article highlights five signs that it may be time for your hotel to switch its PMS option. Plus, then you can access amazing industry-leading applications like the ones listed on the SnapShot Marketplace if you're using one of the many integrated PMS versions! (hint, hint) 

Happy reading. 

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Booking.com Leads The Way in Accommodations Listings, Visual Content Themes in Hospitality Marketing in 2018, and Sabre Launches Property Management System

April 16, 2018 Kristina S. Park

We have a great selection of reads for you this week!

The inventory arms race has started and Booking.com is in the lead with over 5 million listings on its website, while Airbnb trails closely behind with 4.85 million. Although Airbnb claims they will reach the 5 million mark by the end of June, keep in mind that Booking.com's statistics only include "nontraditional listings" of homes, apartments, and other unique rentals. When adding in their hotel listings, Booking.com has over 27 million listings on its platform. Read the first article to see why it's not just a numbers game and how Airbnb is planning to compete with the OTA giant. Marketing methods have evolved over the years and as digital marketing becomes more and more prevalent, its crucial for hospitality marketers to create relevant visual content. Our second article provides tips for marketers in the hospitality industry on how to directly reach its audience through various apps and social media channels. Property management systems are the backbone of a hotel's operations and Oracle Hospitality has been an industry leader, particularly for upscale hotels. However, now entering the competition is Sabre with its newly launched SynXis Property Hub, a cloud-based property management system. Read the third article to see how Sabre plans to shake up the property management system market.

Happy reading. 

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Marriott Plans to Cut OTA Commission Costs, Digital Marketing Trends for Hospitality in 2018, and Airbnb Plus' Risky Bet in Homesharing

April 6, 2018 Kristina S. Park

Check out the great reads we put together for you this week! 

OTAs and hotel chains are at it again, and this time Marriott's CEO Arne Sorenson plans to lower the commissions it pays to online travel agencies - starting with Expedia Group Inc. Read how Marriott plans to renegotiate with OTAs in the upcoming negotiations, which will be the first ones since the company's merger with Starwood Hotels in late 2016. Digital travel sales are expected to reach $198 billion USD in 2018. Thanks to MDG Advertising, we can easily see the top five trends to look out for this year in the eye-catching infographic they created highlighting the digital trends for hospitality marketing in 2018. From the importance of smartphones, desktops, and search engines to creating valuable visual content and loyalty programs, check out the second read's infographic to learn more about what hoteliers need to be aware of in 2018. In early 2018, Airbnb announced their plan to launch "Airbnb Plus," which provides users with homes that have been verified by the company through a 100-point checklist for home inspection and professional photography session. With such a bold plan to essentially commercialize Airbnb's strategy, Skift analyzes the new program's details and outlines the many risks that potentially could arise for the company, which you can find in the third read.

Happy reading. 

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