We’re offering a “Demand Management” online course through Coursera, in partnership with ESSEC business school and Duetto. The course offers a deep look at Asset Management, Demand Generation, Online Marketing, and Revenue Management- each segment lead by industry experts.

"Big Data."

It’s a trendy catch phrase that marketing people throw around to show they’re onto something. The beauty of this term is that it’s so broad, so elusive and so hard to fathom that most people don’t even try.

I should know, I’m a Chief Marketing Officer for a hotel data and analytics company.

In working on data problems, listening to excellent speakers from great data companies, and talking to potential users (hotels in my case), I’ve found there is a huge divide between the vague fantasy of “Big Data” and the practical application of it, costs included.

SnapShot Travel's recent fund-raise of Euro 25 million raised a few eyebrows in the industry.

Not because the injection of capital is unwarranted, but it is one of the larger rounds in recent years to be pumped into a B2B startup focusing on hotel tech.

SnapShot is hotel guest demand management tool, but the new funding is hoped will push the company into new markets and see the launch of a new range of analytics tools.