A Guide to Hotel Data and Analytics

February 15, 2016 Clay Bassford


As hoteliers we don’t always consider data to be a fundamental tool in our daily operations. We’d rather focus on making our guests happy than crunching numbers. So why does data matter to hotels? Because at the end of the day data is just information. When we look at the right data in the right way, we can not only ensure our guests are having a great stay, but we can optimize revenues, occupancy, and organizational efficiency.

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Why Hotels Need Big Data

January 25, 2016 Martin Soler
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Social Media for Hotels: Best Practices For Getting Started

January 6, 2016 SnapShot Team


Much of online marketing for hotels today is wrapped up in a race for visibility. If a potential customer sees you, the thinking goes, they're far more likely to book with you. Fortunately, social media offers a number of ways to get yourself in front of customers. It simply takes some knowhow and a bit of trial and error. Well, we have the knowhow covered below, so give it a read and get to work figuring out what works best for your hotel. 

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SnapShot is the first and largest hospitality independent data processing platform, 
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