Big data. We’ve all heard and talked about it. Big data is a major component of every industry and hospitality is not an exception. Knowing how to recognize and utilize big data to your company’s advantage unlocks great amounts of power. However, having access to data is one thing, but to maximize big data, it needs to be actionable and clearly defined in a detailed data strategy.
Take children for example - we all have been a child and many of us have raised one. Let's use a metaphor of a child playing in a room and when you arrive, it’s a complete mess with toys, books, and clothing everywhere.You immediately start thinking of how to clean up the mess into an organized state. This is how many of today’s data points look if they’re not structured properly and well managed. Without organization of any form, big data is one gigantic room with data points scattered around and thrown everywhere - it’s a big data problem and it's time to clean up.