Big Data and the Need for a Data Strategy

January 22, 2019 Carson Booth

 

Big data. We’ve all heard and talked about it. Big data is a major component of every industry and hospitality is not an exception. Knowing how to recognize and utilize big data to your company’s advantage unlocks great amounts of power. However, having access to data is one thing, but to maximize big data, it needs to be actionable and clearly defined in a detailed data strategy.

Take children for example - we all have been a child and many of us have raised one. Let's use a metaphor of a child playing in a room and when you arrive, it’s a complete mess with toys, books, and clothing everywhere.You immediately start thinking of how to clean up the mess into an organized state. This is how many of today’s data points look if they’re not structured properly and well managed. Without organization of any form, big data is one gigantic room with data points scattered around and thrown everywhere - it’s a big data problem and it's time to clean up.

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Don't forget to include technology for this hotel budget planning season!

October 17, 2018 Kristina S. Park

It’s that time of year again - hotel budget planning season. While it may not be the most exciting or festive of seasons, a hotel’s business, or any business, cannot survive without a budget! You’re the expert on your hotel’s budget from knowing your hotel on the inside and out, but with every budget planning season, comes new technology and updates to existing software and tools, which is where we’re here to help. While strategies vary depending on your hotel type, technology is applicable to every hotel and must be considered when determining your budget for the upcoming year.

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Reduce Data Waste in Hotels and "Go Green"

September 18, 2018 Kristina S. Park

The world is on a mission to go green and the hotel industry is joining the movement. Starting with removing plastic straws from their properties, major hotel chains including Hilton, Marriott, Hyatt, and AccorHotels are trying to reduce the amount of plastic being used to help preserve our earth. Reducing waste is crucial to helping the environment and going green as reducing data waste is integral to enhancing a hotel’s performance and improving its business.

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Collect. Harmonize. Analyze.

 

SnapShot is the first and largest hospitality independent data processing platform, 
helping both enterprise and individual hospitality organizations collect, harmonize and analyze your data to better manage your business.