Booking.com Leads The Way in Accommodations Listings, Visual Content Themes in Hospitality Marketing in 2018, and Sabre Launches Property Management System

April 16, 2018 Kristina Park

We have a great selection of reads for you this week!

The inventory arms race has started and Booking.com is in the lead with over 5 million listings on its website, while Airbnb trails closely behind with 4.85 million. Although Airbnb claims they will reach the 5 million mark by the end of June, keep in mind that Booking.com's statistics only include "nontraditional listings" of homes, apartments, and other unique rentals. When adding in their hotel listings, Booking.com has over 27 million listings on its platform. Read the first article to see why it's not just a numbers game and how Airbnb is planning to compete with the OTA giant. Marketing methods have evolved over the years and as digital marketing becomes more and more prevalent, its crucial for hospitality marketers to create relevant visual content. Our second article provides tips for marketers in the hospitality industry on how to directly reach its audience through various apps and social media channels. Property management systems are the backbone of a hotel's operations and Oracle Hospitality has been an industry leader, particularly for upscale hotels. However, now entering the competition is Sabre with its newly launched SynXis Property Hub, a cloud-based property management system. Read the third article to see how Sabre plans to shake up the property management system market.

Happy reading. 

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Amazon's path into travel, Booking.com forges ahead, and Travel & Tourism creates new jobs

March 23, 2018 Kristina Park

We have some great reads for you this week!

It's no secret that hotels and Online Travel Agents have a tricky relationship when it comes to online bookings. With new market disruptors like Airbnb getting in on the action now too, you would think that there wouldn't be much room for a new type of competitor - then comes Amazon with the offer to cut costs for hotel owners by removing intermediaries. Read how Amazon could potentially shake up the industry once again in our first read. Given Airbnb's recent announcement to add hotel listings to its platform and create a loyalty program, it's more and more apparent that Airbnb is slowly moving over into OTA territory. Booking.com is welcoming the challenge and is business as usual. In fact, they're "in it to win it" when it comes to the homestay market too. Read number two to see how Booking.com plans to deal with the competition moving forward. We hear about the changes and growth in the hospitality market almost daily now, but did you know that the Travel & Tourism sector was responsible for the creation of one in five new jobs globally in 2017? That's 7 million new jobs worldwide! The statistical breakdown can be found in number three.

Happy reading. 

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Revenue mistakes, GDPR and Booking.com as an agency

March 16, 2018 Denis Fortmann

We have some truly great reads for you this week!

Making revenue as a hotel is a complicated undertaking. Back in the day, revenue management meant opening and closing availability and rates. When Online Travel Agents entered the scene, the industry became obsessed with simple adjustments of rates. Today, the playing field is drastically more complex. In our first read we present you five common mistakes that you should avoid. The clock is ticking towards GDPR. Have you already worked out what this means for your hotel or hospitality business? Read number two explains where to pay attention. Have you wondered why you recently saw some flight-plus-hotel feature or car rental and hotel transfer add on on Booking.com website? In case you didn´t know, Booking.com is on the road to becoming a full service online travel agency. Read number three outlines their plan. 

Happy reading. 

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