What Is a Data Platform and How Does It Work in Hospitality?

June 25, 2018 SnapShot Team

With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and integrations. The need for an independent system to collect and connect all existing data for hotels has become inevitable. Enter the data platform, but what does that mean and how does it work for hotels?

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How The Intelligent Use of Data Is A Source Of Competitive Advantage, Robotics In Hotel Operations, and Ctrip Teams With Hyatt In Flagship Store

June 1, 2018 Kristina S. Park

We have some exciting hospitality news for you this week!

We hate to say, "We told you so," but... we told you so. Data analytics is fundamental to the success of a business, big or small. In the travel industry, there is a gargantuan amount of data that is still being unused, which is why we got into the data business in the first place! In the first read, Travel Appeal highlights the competitive advantages of using data analytics to not only improve your hotel's business performance, but also enhance customer engagement. And in the world of hospitality, customer engagement is what we're after at the end of the day, so why wouldn't we want to use data to benefit both our hotels and our guests? Looking ahead into the not too distant future, hotel technology is already advancing to the next level: robotics. While robots aren't necessarily considered new technology, according to our second read, more hotels are adopting robotic technology into their daily operations. Read the second article to find out why 56% of consumers and hotel operators think robotic services will be more prevalent in hotels by 2025. Jumping back to the present, the battle continues to wage on between hotels and online travel agencies (OTAs). However, as the saying goes, "If you can't beat them, join them," which is exactly what Hyatt has done with Ctrip, the Chinese online travel services giant. Instead of fighting over online bookings, the two companies have collaborated on the launch of an online flagship store for Ctrip members to access Hyatt hotels. Read the third article to see how the companies plan to expand from the Greater China region to the rest of the world.

Happy reading. 

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Putting an End to Silos: How To Wow with Integrated Technology

December 15, 2017 Margaret Ady

A fly on the wall of a conversation about hotels and technology will almost invariably hear the word silos. How technology silos are holding us back, for instance. Data silos are a barrier in any organization, but this term doesn’t adequately convey the true mess that the hospitality finds itself in. The problem is that silos suggest order. Some logical grouping of like things. But this is hardly what we have in hospitality anymore.

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Collect. Harmonize. Analyze.

 

SnapShot is the first and largest hospitality independent data processing platform, 
helping both enterprise and individual hospitality organizations collect, harmonize and analyze your data to better manage your business.