As announced during the Dublin conference in June, HEDNA has launched a new Hotel Analytics Working Group, tasked with establishing best practice guidelines that will empower hoteliers to optimize how they collect, store, analyze and action their data to make intelligent decisions about their distribution strategies.
Our co-founder, David Turnbull, co-chairs the Analytics group together with Matthew Goulden (Triometric). As one of its first initiatives, the group has developed a unique survey, designed to collect data on current practice from the global hotel community. The aims of this survey are to:
- Gather feedback from a significant sample of hoteliers globally
- Determine current practice, perceived pain points and likely future direction
- Breakdown findings on a global, regional, organizational and property level
We'd love to hear your feedback! Simply follow the link to the survey here: https://www.surveymonkey.com/r/HEDNA-analytics-survey