The power of OTAs is obvious, but hospitality's latest tech titans have already started to think about strategies on how to protect their business and withstand the upcoming competition. With the right data strategy and adoption of the latest technology any hospitality organization can secure its future. The unrivaled areas of travel tech are AI, Chatbots and Blockchains, and the popularity of these fields are only growing with the input of such Tech Titans. This week we’re digging into how beneficial these areas are with real life examples.

Personalization, personalization, personalization. This word seems to be one of the trendier buzzwords in the industry right now as more hotels are aiming to provide their guests with more tailor-made, personalized experiences. With more technology and advanced tools that allow hotels to provide these customized services, the hotel has an increased chance of satisfying their guests and building customer loyalty. However, it’s not as easy as simply purchasing new technology to provide better experiences for your guests.

Today’s hotel guests have become accustomed to technological conveniences where they expect advanced technology in hotels, comparable or better than home or office experience and want even more. Competition is fierce in the hospitality industry, it’s only going to continue to accelerate with new entrants, industry disruptors, and mergers and acquisitions. So, how can hotel business stay afloat amidst the growing competition while meeting and exceeding the needs of their guests? From independent hotels to management enterprises, staying ahead of your competitors means owning your guests. Ensuring guest loyalty is much easier said than done, but can be accomplished through today’s technology and the growing dependence on data. We’ve narrowed down the steps on how data can help you win your customers to five key factors: brand relevance, revenue management efficiency, data strategy, data culture, and guest trust.