Data scientists are becoming increasingly popular and necessary as industries realize the need to manage data points and understand how to collect and breakdown their data to better advance their business. Data scientists are experts in collecting, analyzing, and interpreting data and can make educated decisions on what to do with and how to use that data. Within the hospitality industry, data scientists are crucial to understanding the hotel’s data and how to use it to benefit the overall business of the hotel. However, data scientists cannot analyze data without the help of hotel operations staff members who are doing the groundwork of collecting daily data - it doesn’t take a data scientist to be an integral part of a hotel’s data journey.

As seen in our previous article about application program interfaces, or APIs, are the “backbone of any digital network of programs. They are how we connect the various hospitality software, applications, and programs that keep our hotel operations running on a daily basis.”

Given the increasing amounts of hotel technologies being created by various vendors and utilized in the hospitality industry, integrations between the numerous software and programs in a hotel are becoming of paramount importance. Without APIs to break down the barriers between different systems, what is the point of purchasing and installing all of this hotel technology if they cannot even connect to each other?

Data is everywhere. In our computers, in our phones, in the cloud, and virtually every kind of system or software that records information. Let’s just say there is a lot of data out there. Once you have all of your data, what next? We’ve talked about data platforms and their value to the hospitality industry, but there is still one important key factor that is crucial to gaining all advantages from a data platform’s ability to analyze and visualize, which lies in business intelligence.