Marriott Plans to Cut OTA Commission Costs, Digital Marketing Trends for Hospitality in 2018, and Airbnb Plus' Risky Bet in Homesharing

April 6, 2018 Kristina S. Park

Check out the great reads we put together for you this week! 

OTAs and hotel chains are at it again, and this time Marriott's CEO Arne Sorenson plans to lower the commissions it pays to online travel agencies - starting with Expedia Group Inc. Read how Marriott plans to renegotiate with OTAs in the upcoming negotiations, which will be the first ones since the company's merger with Starwood Hotels in late 2016. Digital travel sales are expected to reach $198 billion USD in 2018. Thanks to MDG Advertising, we can easily see the top five trends to look out for this year in the eye-catching infographic they created highlighting the digital trends for hospitality marketing in 2018. From the importance of smartphones, desktops, and search engines to creating valuable visual content and loyalty programs, check out the second read's infographic to learn more about what hoteliers need to be aware of in 2018. In early 2018, Airbnb announced their plan to launch "Airbnb Plus," which provides users with homes that have been verified by the company through a 100-point checklist for home inspection and professional photography session. With such a bold plan to essentially commercialize Airbnb's strategy, Skift analyzes the new program's details and outlines the many risks that potentially could arise for the company, which you can find in the third read.

Happy reading. 

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Amazon's path into travel, Booking.com forges ahead, and Travel & Tourism creates new jobs

March 23, 2018 Kristina S. Park

We have some great reads for you this week!

It's no secret that hotels and Online Travel Agents have a tricky relationship when it comes to online bookings. With new market disruptors like Airbnb getting in on the action now too, you would think that there wouldn't be much room for a new type of competitor - then comes Amazon with the offer to cut costs for hotel owners by removing intermediaries. Read how Amazon could potentially shake up the industry once again in our first read. Given Airbnb's recent announcement to add hotel listings to its platform and create a loyalty program, it's more and more apparent that Airbnb is slowly moving over into OTA territory. Booking.com is welcoming the challenge and is business as usual. In fact, they're "in it to win it" when it comes to the homestay market too. Read number two to see how Booking.com plans to deal with the competition moving forward. We hear about the changes and growth in the hospitality market almost daily now, but did you know that the Travel & Tourism sector was responsible for the creation of one in five new jobs globally in 2017? That's 7 million new jobs worldwide! The statistical breakdown can be found in number three.

Happy reading. 

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Revenue mistakes, GDPR and Booking.com as an agency

March 16, 2018 Denis Fortmann

We have some truly great reads for you this week!

Making revenue as a hotel is a complicated undertaking. Back in the day, revenue management meant opening and closing availability and rates. When Online Travel Agents entered the scene, the industry became obsessed with simple adjustments of rates. Today, the playing field is drastically more complex. In our first read we present you five common mistakes that you should avoid. The clock is ticking towards GDPR. Have you already worked out what this means for your hotel or hospitality business? Read number two explains where to pay attention. Have you wondered why you recently saw some flight-plus-hotel feature or car rental and hotel transfer add on on Booking.com website? In case you didn´t know, Booking.com is on the road to becoming a full service online travel agency. Read number three outlines their plan. 

Happy reading. 

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