Did you know that speach recognition technology is more precise than ever, with an error rate of only 8% ?How this effects travel marketing? Well, Frederic Gonzalo gives a detailed report in our first read. Skift sat down with hotel CEOs to find out what their strategies are to compete with OTA giants such as Expedia, Google and Airbnb. Will all hotels soon be leaving online travel agencies? Should you quite your relations with OTAs, too? Get the answer in our secong read. Read number three takes up the actual topic of artificial intelligence and describes what the term "intelligent hotel" really means and which exciting trends the hospitality industry can look forward too.