We talk about hotel analytics, hotel data, hotel technology and other technology players in the industry. But, we can’t forget about the role of the hotels and hotel brands themselves. Hotel brands, whether they’re big chains or independent boutique hotels, shape the industry and determine how third-party players will react. Without the hotels, there would be no hotel data or the need for hotel technology.

With the amount of data available in the hospitality industry, more and more companies are looking closer at the tools and solutions to help make the most of their data. We discussed in our previous article the importance of building a data strategy to stay competitive and there are still many more moments along that path to cover too.

Data drives growth for businesses. Whether you’re in the hospitality industry or any other industry, data helps improve performance, growth, revenue, customer retention, and so on. What makes successful companies stand out from the rest is what they do with the data and how they use it to their advantage. Once your data strategy is locked down, then can you move on to the more advanced technology like AI, integrations, digital IDs and keys, and more.