Interview of Iris Steinmetz, SnapShot's VP of Product and Partnerships - "An industry lacking in analysis, not data"

Jul 5, 2018 2:00:00 PM SnapShot Team

SnapShot's VP of Product and Partnerships, Iris Steinmetz was recently interviewed by HOTELS magazine about how the hospitality industry is lacking in analysis, not data.

"The amount of data an average hotel collects these days through different sources can be quite overwhelming, but much of it isn’t being used. We are looking at data incorrectly, where it is often thought of as analytics, historical reports and dashboards, without considering the value that unstructured data can bring to the table when looking at optimizing profit and guest satisfaction.”

Check out the article to read the rest of her thoughts on data in the industry and how to improve your hotel's performance through analysis.