After five intensive days of in-depth demand management schooling, we’re happy to report that the Ecole Hoteliere de Lausanne Demand Management Bootcamp was a resounding success. The students from the Master of Science in Global Hospitality were utterly impressive in both their intelligence and enthusiasm. For their stellar work and completion of the bootcamp, students were awarded with a professional certification in Demand Management.
From the first day of Asset Management, through topics of Demand Generation, Digital Marketing, Demand Optimisation, and Communications & NLP, it was clear we had a winning combination of a crack team of experts and talented students. Our education team facilitated lively, ongoing discussions on the importance of guest reviews, customer recognition, and loyalty programs, and on the benefits and pitfalls of working with OTAs.
SnapShot’s Head of Consultancy and Education had this to say: “The students were skilled in understanding and discussing truly complex topics with an inspiring level of curiosity, and our presenters were able to show compelling real-life industry examples– offering students exposure to industry tools they would not have seen before.”
And SnapShot COO, David Turnbull remarked, “It has been fascinating to watch this highly international cohort of Masters students, come together and evolve over the 5 days, into full-fledged drivers of demand. We look forward to working with our partner universities and hotel schools in the coming months, as we continue our roll-out industry-facing education for students and future leaders.”
A huge thanks to Ecole Hoteliere de Lausanne, fellow presenters citizenM's Commercial Director, Lennert De Jong, and Hotel Asset Manager and Development Consultant, Alex Slors, and last but not least, the Global Hospitality Business Masters students.
Until next time.