Marina Mitrashov

Campaign Manager
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Recent Posts

Weekly Reads 28.07.2017

July 28, 2017 Marina Mitrashov

This week's reads are all about data: how to collect it, how to use it and how to reach the right conclusions for your business. We start off with an article by Ben Murphy on how to use machine learning in online campaigns to optimize them as you go, without waiting months to get insights on user behavior.

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Weekly reads 20.07.2017

July 19, 2017 Marina Mitrashov

We have some important reads for you this week, starting off with Talia Wolf's complete DIY guide to optimizing your landing pages. We also have a Piper Jaffray survey which found that OTAs and travel search sites offered the lowest prices 21% of the time, while hotel supplier websites offered the lowest prices 13% of the time. We then have an interesting case study on how Germany’s Berge & Meer used data-driven attribution to increase bookings by 24%. And a good reason to invest in a mobile-friendly hotel website - according to J.D. Power and Associates' annual North America Hotel Guest Satisfaction Index Study, guests are more satisfied with hotels that are mobile-friendly.

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Weekly Reads 14.07.17

July 17, 2017 Marina Mitrashov

This week I wanted to talk to you about how a customer centric approach, applied to every aspect of your hotel, can drive more revenue. Our weekly blog post focuses on adopting a culture of innovation within your hotel by using technology that improves guest service.

We are also getting interesting insights on how the giant OTAs drive traffic to their websites and what we can learn from them. Then, we have an in-depth report on travel industry-specific search ranking factors and how user-centric content will boost your SEO. We finish off with a sneak pick at Airbnb’s new corporate travel solution.

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