Marina Mitrashov

Campaign Manager
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Recent Posts

Weekly Reads 17.08.17

August 17, 2017 Marina Mitrashov

 

In this week’s reads, we're focusing on the first and most important building block in your marketing strategy – defining your target audience and creating customer personas.

We start off by looking at Trivago’s costly marketing strategy, which, although gets a lot of exposure, is missing out on potential clientele. We follow up with Buffer’s complete guide to creating marketing personas for your hotel.

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Weekly Reads 10.08.2017

August 10, 2017 Marina Mitrashov

In this week’s read I wanted to focus on the way we use data. Having data and high-end technology doesn’t make us smarter, the way we use it does – you can read more on the subject in our latest blog post. 

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Weekly Reads 04.08.2017

August 4, 2017 Marina Mitrashov

July flew by so fast! We start our August reads off with some interesting insights on user behaviour in the online travel sector, courtesy of the latest ContentSquare case study.

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