Marina Mitrashov

Campaign Manager
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Recent Posts

Weekly Reads 07.09.2017

September 7, 2017 Marina Mitrashov

We have some great reads to kick off September. As a campaign manager, I’m always searching for new ways to improve my stats - Trivago used a personalized approach to hotel search that resulted in an 82% increase in click-throughs (CTR) by identifying whether a customer is a business or leisure traveler, whether they are looking for a room for a weekend jaunt or a week long vacation. 

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Weekly Reads 31.08.2017

August 31, 2017 Marina Mitrashov

Here are my top picks for this week’s reads as we say goodbye to August and hello to September. Kicking off our weekly reads is an interview with SnapShot’s co-founder and COO, David Turnbull, on how great guest experiences begin with data.

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Weekly Reads 24.08.2017

August 24, 2017 Marina Mitrashov

We have some insightful reads for you this week. Our head of marketing, Margaret Ady, urges you to make the basic things exceptional before moving on to shiny, new technology.

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