Kristina S. Park

Recent Posts

How to Win Your Customers Through Data

July 18, 2019 Kristina S. Park

Today’s hotel guests have become accustomed to technological conveniences where they expect advanced technology in hotels, comparable or better than home or office experience and want even more. Competition is fierce in the hospitality industry, it’s only going to continue to accelerate with new entrants, industry disruptors, and mergers and acquisitions. So, how can hotel business stay afloat amidst the growing competition while meeting and exceeding the needs of their guests? From independent hotels to management enterprises, staying ahead of your competitors means owning your guests. Ensuring guest loyalty is much easier said than done, but can be accomplished through today’s technology and the growing dependence on data. We’ve narrowed down the steps on how data can help you win your customers to five key factors: brand relevance, revenue management efficiency, data strategy, data culture, and guest trust.

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Data Snaps - Will AI boost or threaten your career?

July 12, 2019 Kristina S. Park

If you could know what was going to happen to your business before it actually happens, wouldn’t you jump on that opportunity? Luckily for the hotel industry, predictive analytics is becoming a reality and the industry is heading in a more data-focused direction. As more hotels adopt AI and machine learning technology, through well-managed data, predictive analytics will soon come naturally with the help of advanced business analytics tools. In the hotel industry, and its sister airline industry, that day is coming closer and closer.

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Data Snaps - Locking down your customers to build brand loyalty

July 5, 2019 Kristina S. Park

They say that the customer is king across many industries. In the hospitality industry, the industry of service, the customers are the ultimate priority. With the growing innovation in hospitality technology, more companies disrupting the industry, and the developments and improvements in operations, better serving the customer and increasing loyalty is the all-time goal for all industry players.

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