As technology continues to infiltrate more and more aspects of the hospitality industry, the technological advancements can be seen and felt throughout the hotels and hospitality organizations. Thanks to the hospitality technology pioneers and advocates, technology within hospitality has come a long way since it was first introduced to the industry. However, there is still much more room for tech to grow in hospitality!  With today’s advancements in machine learning and data intelligence, hotel tech tools have become more complex, but there is still a bit of work to be done when determining which tools to put in your technology deck.

We talk about hotel analytics, hotel data, hotel technology and other technology players in the industry. But, we can’t forget about the role of the hotels and hotel brands themselves. Hotel brands, whether they’re big chains or independent boutique hotels, shape the industry and determine how third-party players will react. Without the hotels, there would be no hotel data or the need for hotel technology.

With the amount of data available in the hospitality industry, more and more companies are looking closer at the tools and solutions to help make the most of their data. We discussed in our previous article the importance of building a data strategy to stay competitive and there are still many more moments along that path to cover too.