There has been much said in recent times about the value of data, and without a doubt, data has become the ultimate guiding principle for many industries. When it comes to the hospitality industry, it has yet to reach its full capacity of mastering its data. HITEC Minneapolis comes at the perfect time to be enlightened about data usage and optimization with us. With legacy software and outdated ways of thinking, the industry is plagued by high costs and low efficiency.

Warning: data collection is addicting. Once you realize the full power of using data to unlock your hotel’s best business performance, there’s no turning back. With more frequent data collection in a hotel, the more you learn about what’s working and what needs to be improved.

They say that “slow and steady wins the race,” but when it comes to technology and innovation, you definitely don’t want to be straggling behind. The hotel industry has been known to be lagging behind other more advanced industries, but if we all know that, then why hasn’t more been done to help the industry catch up to the others?