Weekly Reads 24.08.2017

August 24, 2017 Marina Mitrashov

We have some insightful reads for you this week. Our head of marketing, Margaret Ady, urges you to make the basic things exceptional before moving on to shiny, new technology.

This week we also began to see a new Google Hotel Ads mobile user experience being tested. The user interface has a new sliding scale for price selection, and the date selection has received a face lift. How will these changes effect booking?

Agoda study has interesting insights on the reasons for choosing non-hotel accommodation- Travelers from Indonesia (79%), Singapore (71%), Philippines (82%) and Thailand (80%) will most likely consider booking homestays when travelling within Asia.

Airbnb is on the way to IPO – what we all can learn from them?

Happy reading !


guests and tech snapshot_Small.pngIs More Really More? The Question We're Not Asking Hotel Guests

What do guests want? And you are met with the same old list as always. Guests want free breakfast. Guests want WiFi, guests want mobile check-in. The reason we keep getting the same tired answers is that we’re asking the wrong questions. We keep asking about bullet points, things that can be checked off a tear sheet, instead of asking about quality.

Read more on Our Blog


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New Mobile User Experience on Google Hotel Ads

This week we began to see a new Google Hotel Ads mobile user experience being tested. The user interface has a new sliding scale for price selection above the filters for specific amenities, and the date selection has received a face lift.

Read more on Koddi


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Why Asian Travelers Choose Non-Hotel Accommodation

Domestic travelers are more likely to book homestays, but they also consider booking privately owned homes/apartments when travelling to neighboring countries.

Travelers from Indonesia (79%), Singapore (71%), Philippines (82%) and Thailand (80%) will most likely consider booking homestays when travelling within Asia. Similarly, travelers from the UK (88%), US (84%) and Australia (75%) will go for a privately-owned home within their home continent.

Read more on Web in Travel


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8 Takeaways on Airbnb’s Road to an IPO

Airbnb is going public, what it takes for a company like Airbnb to go public. And what are some of the key takeaways that we can all implement?\

Read on Skift


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Guess what?

Our most recent Analytics update allows you to now schedule reports to be sent to your email directly in Excel!

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