Weekly Reads 10.08.2017

August 10, 2017 Marina Mitrashov

In this week’s read I wanted to focus on the way we use data. Having data and high-end technology doesn’t make us smarter, the way we use it does – you can read more on the subject in our latest blog post. 

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Weekly Reads 04.08.2017

August 4, 2017 Marina Mitrashov

July flew by so fast! We start our August reads off with some interesting insights on user behaviour in the online travel sector, courtesy of the latest ContentSquare case study.

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Weekly reads 20.07.2017

July 19, 2017 Marina Mitrashov

We have some important reads for you this week, starting off with Talia Wolf's complete DIY guide to optimizing your landing pages. We also have a Piper Jaffray survey which found that OTAs and travel search sites offered the lowest prices 21% of the time, while hotel supplier websites offered the lowest prices 13% of the time. We then have an interesting case study on how Germany’s Berge & Meer used data-driven attribution to increase bookings by 24%. And a good reason to invest in a mobile-friendly hotel website - according to J.D. Power and Associates' annual North America Hotel Guest Satisfaction Index Study, guests are more satisfied with hotels that are mobile-friendly.

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