09.06.17 Weekly Read

June 9, 2017 Marina Mitrashov

This week's reads are all about innovation and growth in the hospitality industry, with a few interesting examples on the importance of thinking outside of the box. We have a blog post by Snapshot’s head of marketing, Margaret Ady, on how to evaluate technology so that you can fail fast to succeed better. We see how Airbnb just made check-in easier for guest and hosts alike, with a low-tech but brilliant feature. We take a look at the next evolution of Expedia, from web company to platform. And we finish off with the entry of fashion designer Karl Lagerfield to the industry. 

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02.06.17 Weekly Reads

June 6, 2017 Marina Mitrashov

Let’s kick June off with some great reads! The Expedia Media Solutions survey reveals that web deals are a top inspiration for travelers across all generations, much more than celebrities. We also take a look at the top 10 hotel brands in the USA and see how Sweden and Airbnb are collaborating in order to attract American travelers. Finally, we share Google's insights on mobile versus desktop usage that every marketer should read.

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Hospitality Industry Weekly Reads 26.05.17

May 26, 2017 Marina Mitrashov

This week’s reads tackle some controversial topics. We are focusing on OTA’s and how to work with them instead of against them. We kick off with Fig Cakar’s article on 9 proven ways to make OTAs work for you. We then move on to some interesting insights and statistics on working with travel bloggers as a part of your marketing strategy. We also share a comprehensive analysis of user behavior on mobile for research and on desktop for booking. And we finish with an answer to the question, why does Europe have fewer direct bookings than the USA?

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