Weekly Reads 31.08.2017

August 31, 2017 Marina Mitrashov

Here are my top picks for this week’s reads as we say goodbye to August and hello to September. Kicking off our weekly reads is an interview with SnapShot’s co-founder and COO, David Turnbull, on how great guest experiences begin with data.

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Weekly Reads 24.08.2017

August 24, 2017 Marina Mitrashov

We have some insightful reads for you this week. Our head of marketing, Margaret Ady, urges you to make the basic things exceptional before moving on to shiny, new technology.

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Weekly Reads 17.08.17

August 17, 2017 Marina Mitrashov

 

In this week’s reads, we're focusing on the first and most important building block in your marketing strategy – defining your target audience and creating customer personas.

We start off by looking at Trivago’s costly marketing strategy, which, although gets a lot of exposure, is missing out on potential clientele. We follow up with Buffer’s complete guide to creating marketing personas for your hotel.

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