Weekly Reads 15.09.2017

September 15, 2017 Marina Mitrashov

This week’s reads are divided between a deeper and critical look at PMS technology and suggested marketing improvements for your hotel.

A recent study on PMSs, their features, their interoperability and their security has confirmed an underlying trend: we operate on a "do as we have always done" basis. So how should you move your technology into the future? Our Head of Marketing, Margaret Ady has the answer.

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Weekly Reads 07.09.2017

September 7, 2017 Marina Mitrashov

We have some great reads to kick off September. As a campaign manager, I’m always searching for new ways to improve my stats - Trivago used a personalized approach to hotel search that resulted in an 82% increase in click-throughs (CTR) by identifying whether a customer is a business or leisure traveler, whether they are looking for a room for a weekend jaunt or a week long vacation. 

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Weekly Reads 31.08.2017

August 31, 2017 Marina Mitrashov

Here are my top picks for this week’s reads as we say goodbye to August and hello to September. Kicking off our weekly reads is an interview with SnapShot’s co-founder and COO, David Turnbull, on how great guest experiences begin with data.

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