Hotels: To Manage Demand, Master Segmentation

June 19, 2015 SnapShot Team

Note: This is part two in a series of articles following our recent Hospitality Management MBA Bootcamp at ESSEC Paris. The session on Demand Generation and Segmentation was conducted by David Turnbull, the Chief Operating Officer, and co-founder of SnapShot.

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The Moment of Truth: How to Covert Visitors to Your Hotel Website

May 27, 2015 Martin Soler


In this third article in our Hotel Marketing series, led by SnapShot CMO Martin Soler, we take a look at the Moment of Truth Strategy in understanding how to convert your hotel website's visitors into buyers. Stay tuned for further Hotel Marketing do's and don'ts.

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Why Asset Managers Need Hotel Demand Management

May 21, 2015 SnapShot Team


Note: This is part 1 in a series of 5 articles following our recent Hospitality Management MBA Bootcamp at ESSEC Paris. The session on Asset Management was conducted by Alex Slors of Alex Slors Consulting

Asset Management's objective of increasing the asset value rests on three main stakeholders: the Owner, the Hotel and the Operator. Working in an increasingly complex environment and structure, Asset Managers have an ever-growing need for reliable data to ensure the three parties are working jointly to improve/optimise asset's performance.

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