Data is a Design Problem

October 20, 2015 Martin Soler

"Big Data."

It’s a trendy catch phrase that marketing people throw around to show they’re onto something. The beauty of this term is that it’s so broad, so elusive and so hard to fathom that most people don’t even try.

I should know, I’m a Chief Marketing Officer for a hotel data and analytics company.

In working on data problems, listening to excellent speakers from great data companies, and talking to potential users (hotels in my case), I’ve found there is a huge divide between the vague fantasy of “Big Data” and the practical application of it, costs included.

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25 hours COO Michael End on Hotel Tech, Analytics, and Growth

October 19, 2015 Clay Bassford


Michael End, COO 25hours (photo by Georg Roske)

Welcome to the first in our new interview series. We’re chatting with forward-thinking hoteliers to get their take on the current state of technology in the hotel industry. How do hoteliers actually approach technology in their day-to-day operations? What works for them? What doesn’t work? How do they think about things like social media, analytics, and online travel agents? And how do they use technology and data to shape their demand management, revenue management, and asset management strategies?

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Curing the Big Headache of Using Big Data

August 4, 2015 SnapShot Team

Any time there is a paradigm shift there will ensue endless discussion and debate before the crux is delivered. This is the case with the Big Data debate prevailing. Big Data has the potential to guarantee big gains for hoteliers, but the downside early on may be a big headache.

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