It’s a trendy catch phrase that marketing people throw around to show they’re onto something. The beauty of this term is that it’s so broad, so elusive and so hard to fathom that most people don’t even try.
I should know, I’m a Chief Marketing Officer for a hotel data and analytics company.
In working on data problems, listening to excellent speakers from great data companies, and talking to potential users (hotels in my case), I’ve found there is a huge divide between the vague fantasy of “Big Data” and the practical application of it, costs included.
To learn more on the coming wave of data analytics tools and services, Travel Daily News talked with David Turnbull, Co-Founder & COO at SnapShot GmbH, one of the most talked about Big Data startups in the hospitality space.