Why Hotels Need Big Data

January 25, 2016 Martin Soler
Read More

Data is a Design Problem

October 20, 2015 Martin Soler

"Big Data."

It’s a trendy catch phrase that marketing people throw around to show they’re onto something. The beauty of this term is that it’s so broad, so elusive and so hard to fathom that most people don’t even try.

I should know, I’m a Chief Marketing Officer for a hotel data and analytics company.

In working on data problems, listening to excellent speakers from great data companies, and talking to potential users (hotels in my case), I’ve found there is a huge divide between the vague fantasy of “Big Data” and the practical application of it, costs included.

Read More

Understanding a New Hotel Intelligence with SnapShot COO David Turnbull

August 20, 2015 SnapShot Team

To learn more on the coming wave of data analytics tools and services, Travel Daily News talked with David Turnbull, Co-Founder & COO at SnapShot GmbH, one of the most talked about Big Data startups in the hospitality space.

Read More
CTA-blue-border-wht.png

Get a Free One-on-One Demo
See what SnapShot Analytics can do for your hotel

SnapShot Analytics is the world’s first comprehensive hotel analytics tool. Everything you need in one place: PMS data, benchmarking, pricing, web analytics, TripAdvisor stats, and social media metrics. Dig as deep as you want, or keep it surface level for instantly actionable intelligence, and share it immediately with your team. 

Get a Demo