Translating Big Data into Bigger Guest Value

March 24, 2016 SnapShot Team

The hospitality industry is sometimes known for playing catch up with other sectors when it comes to new trends in technology, and none more so than the concept of “Big Data”. Hoteliers are usually more concerned with delivering great experiences for their guests, which means ensuring guest satisfaction, service delivery, great food, an appropriate atmosphere and so on. As such, “Big Data” is understandable a long way from their thoughts.

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2015 in Review: Hotel Industry Trends, Digital Hotel Marketing and Revenue Management

December 23, 2015 Martin Soler


Every year hotelmarketing.com publishes a review of the most read articles in the past year. Going through the list is somewhat of a treasure trove for hotel marketers and revenue managers. It may not predict future trends but it certainly helps us understand what the industry is focusing on and how we might strategically react.

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HSMAI Profile: David Turnbull

December 18, 2015 SnapShot Team

David Turnbull is the Founder and COO, SnapShot GmbH and Member of the HSMAI Europe Revenue Management Advisory Board. Hailing originally from Scotland, David has spent the last 20 years working in the hospitality industry. He is a specialist in the field of hotel demand management, founding in 2006, the Revenue Management & Distribution outsource & consulting company Yeeld Solutions and since 2012, co-founder and COO of SnapShot GmbH.

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