How To Find The Right Benchmarking KPIs For Your Hotel

November 17, 2016 Janel Clark

Let me ask you a question: Does achieving a budget mean you are a fantastic hotelier? Or does it just mean that you/ the general manager is skilled at creating achievable budgets? 

In 2008, just before the financial crisis hit, few hotels were able to achieve their budgets in the last months of that year. So did that mean the managers were all suddenly terrible at their jobs? No, of course not. So how do we evaluate the perfomance of hotel managers in the content of other managers and the larger markets? In other words, how do we find the right benchmarking KPIs for our hotel? 

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How to Set Up Hotel Segmentation: Tips on Modern Segmentation Strategies

July 14, 2016 Linda Girrbach

After our popular guide, How Hotels Can Determine the Right Pricing Strategy, our in-house Demand Management Consultant and Revenue Management jack-of-all-trades, Linda Girrbach, had to get in on the action. She wrote the following amazingly practical guide to developing a modern, effective segmentation strategy for a hotel. Because, let's be honest, most hotels struggle with segmentation. Thankfully, Linda is on your side and here to help!

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The Hotel Data Types Chart

May 26, 2016 SnapShot Team

"Data" is an intimidating word for many people. And "Big Data" continues to be a hot topic for many industries, hospitality included. But what do these terms actually mean? Why should hotels even care about their data in the first place? Because data is really just information– information that is the backbone of good business intelligence.

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